Idea / Formation Stage

Formation ICON This stage starts with one or more ideas and may end with a team formed around a working consensus on how to evaluate the technical and market feasibility of the idea(s). Technology oriented teams tend to focus on technology feasibility issues, but the real challenge is how many people would pay how much if you had the product working. Another large part of this stage is developing a team. This stage should be devoted to understanding the roles (“hats”) needed and assembling a team to fill them.
Key Issues for Founders

  • How to get started?
  • How do I find partners?
  • How do I attract a team?

Ready for Next Stage:

  • Have a defined product
  • Ready to test the market theory
  • Ready to prototype
    • Product Development
    • Customer Development
  • Have a business ownership structure


SKMurphy offers:



Partner Resources


Resources to Checkout




Comments (6)

Leave a comment


SKMurphy workshopsIdea to Revenue
Great Demo
Validating your MVP
Customer Development
Getting More Customers
Engineering Your Sales Process
Learn more

Startup Advisor

SKMurphy Startup AdvisorMastermind
Leaders in Tech
Book Club for Business Impact
Learn more


SKMurphy Early Customers & Early RevenueLeads
Learn more

Quick Links

Bootstrappers Breakfast Link Startup Stages Clients In the News Upcoming Events Office Hours Button Newsletter SignUp