3 Early Customer Stage

The Fact That Your App Was a Weekend Project Is Not a Feature

The fact that your new application was a weekend project is not a feature! I see announcements like We just coded this up last weekend take  a look… I wrote this on a Saturday afternoon check it out… We built the tool (over the last few weekends)… I don’t know if it’s Startup Weekend’s original …

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Are You Using Cognitive Task Analysis for New Market Exploration?

I am interested in talking with anyone who is using Cognitive Task Analysis (CTA) or Naturalistic Decision Making (NDM) methods and paradigms to inform their customer interviews. I have been reading  “Working Minds: A Practitioner’s Guide to Cognitive Task Analysis” by Gary Klein et. al. and I had an epiphany that these techniques would be …

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Jim Manzi: Focus on Delivering Value to Customers at a Foreseeable Profit.

Jim Manzi, founder of Lotus and Applied Predictive Technologies, advises entrepreneurs to “Focus on delivering value to customers at a foreseeable profit” in “How to Succeed in Business by Really, Really Trying.” How to Succeed in Business by Really, Really Trying. It’s a great article and also on the limits of advice to entrepreneurs, in particular autobiographies …

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The Technology is Nothing Without the Team

I remember once talking to my high-school physics teacher, who had been one of the leading teachers in our district for decades. “Don’t you get tired teaching physics?” I asked him one day. “I don’t teach physics,” he replied. “I teach students.” The same wisdom applies to securing financing for startups:  investors don’t fund technologies, …

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Startup Stages Overview Video

This is Sean Murphy for SKMurphy, Inc.  I want to talk to you about our startup stages model and understanding that risk reducing milestones that separate each stage. We break the startup journey into five stages.  In each stage you will explore different options and converge on a key risk reducing milestone. Starting from idea …

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Sketching The Likeness Of An Imaginary Business

Startups originate in the mind of an entrepreneur, often as the result of observing something that seems odd, or is the result of juxtaposing two or three seeming unrelated or even incongruous ideas. The first challenge the entrepreneur faces turn his insight into something others can critique and improve upon: to show them sketches of …

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Customer Development Is Not Just For Startups

We have Fortune 500 clients who are launching new products and who want to take advantage of customer development methodologies (or have come to the conclusion that they need a framework to revisit assumptions that are not working). There are broadly two types of situations where a large company is launching  a new product: It’s …

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notebook to Organizing Your Experiment Log

Tips for B2B Customer Development Interviews

This post on customer development interviews is one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews please sign up for a no cost no obligation office hours session and I will be happy to help you rehearse or de-brief. Here are my lessons learned from taking …

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