Normally if you are not getting traction, if you are not able to reliably set and hit goals, then it’s a good idea to narrow your focus and take smaller steps. Zoom in for traction. This is a good rule of but you may need to take a step back and look at yourself as […]
Step Back To See Yourself In The Problem Read More »
In new situations, keep a journal of your experiences. This helps you organize your thoughts and remember observations clearly. When exploring, keep a log. This strategy is useful if you are starting a new job, a new project, forming a startup or launching a new product in an unfamiliar market.
When Exploring, Keep a Log Read More »
Trust is built over repeated interactions between people. If your business requires long term relationships then you have to make sure that investments in automation are not deployed in a way that undercut your ability to have real conversations. Unfortunately, some uses of email automation tools are pushing sales conversations into the “Uncanny Valley” because
The Uncanny Valley of Email Automation Read More »
Q: We have a product for bloggers but I am having a lot of trouble getting leads. I have met bloggers from popular media companies at events, I have cold called them, e-mailed them, and e-mailed to on-line groups that I am a member of. None of this has worked. How do I interest people
Q: How Do I Interest People In My Product? Read More »
Customer discovery interviews are essential to testing key B2B product hypotheses and understanding your target customers’ needs. Broadly there are five ways that you can reach out to potential customers for a discovery conversation. All of them assume that you have a clear picture of who your target is and a few key questions that
5 Ways To Start Customer Discovery Interviews Read More »
Christoph Guetter suggests in “The eye is a window to the brain; but who’s looking?” that the micron scale resolution of optical coherence tomography (OCT) for in vivo cross-sectional imaging of the human retina may allow earlier and more accurate diagnoses of several common neurodegenerative disorders: Multiple Sclerosis (MS), Alzheimer’s disease, Parkinson’s disease, and amyotrophic
OCT Offers Insights That Used To Require an Autopsy Read More »
It’s OK to ask a B2B prospect if they would use your product during customer discovery. Just don’t to stop at “Yes” and assume validation or a likely sale.
It’s OK To Ask “Would You Use This?” in Customer Discovery Read More »
Q: I struggle with the value proposition for our product. Either I am too abstract “we offer a positive return on time invested” or too vague “help increase your ability to manage critical challenges.” Do you have any suggestions for how to frame or formulate a value proposition? Here a few questions that a value
Crafting a Value Proposition Read More »
These are excerpts from Episode 9 of Outlier on Air: Tristan Kromer, A Lean Approach to Business. They are in the same sequence the took place in the interview but a number of stories and asides have been omitted to focus on what I felt were some extremely valuable insights from Tristan Kromer on clarifying and testing
Tristan Kromer on Testing Customer and Value Hypotheses Read More »
Map the customer buying process, needs, and situation before you invest time sending a detailed proposal. A quick request can mean you are column fodder. Q: We are still trying to close our first paying customer. We have a website up and have talked to a number of people. More or less out of the blue
Map Customer Buying Process Before Sending a Proposal Read More »
For customer interviews we have a rule of thumb that if an hour or research saves a minute early in the conversation it’s a good investment. When you look at the list of questions you have prepared to learn about the prospect’s business and their needs, it’s easy to say to yourself, “I am really
Customer Interviews: Spend an Hour to Save a Minute Read More »
In a candid discussion about the challenges of managing your own expectations for a minimum viable product (MVP), Tristan Kromer observed, “It’s psychologically hard to enthusiastically proceed with skepticism.” And that is the challenge, we have to be enthusiastic about our product ideas to persevere to complete them and tell others about them, but we have to
Minimum Viable Product: Enthusiastically Proceed Skeptically Read More »
While truly new markets have no history, their business model parameters can be estimated by what they replace or substitute for.
Q: How Do I Calculate Business Model Parameters For A Novel Product? Read More »
In the last eight years I have moderated several hundred Bootstrappers Breakfasts. After doing a hundred or so and working with many clients who were bootstrapping I came up with a checklist for common mistakes bootstrappers and bootstrapping teams make in their first year or so.
Ten Mistakes Early Stage Bootstrappers Often Make Read More »
Product-market fit is not a ratchet: competitive response, new entrants, changes in technology and customer preference require ongoing customer development. You will need to continue to do customer development–and customer discovery for that matter–even after you have a first prototype, an MVP, early customers, and an established niche. Markets and competitors don’t stand still, no
Q: We Already Have a Prototype, Can We Still Do Customer Development? Read More »
We work with several teams who have launched or are launching an application that makes a team or group more productive. Here are a couple of suggestions for things to consider. Be compatible with the status quo if at all possible Collaboration or workflow applications that require at least two people to adopt in order
A Simple Checklist for Introducing a Collaboration Application Read More »
Q: I run a SaaS B2B startup that boosts employee engagement by bringing co-workers together for peer-to-peer knowledge sharing. We have an MVP. We have done some customer development interviews and have half a dozen potential early adopter customers. The next step would be to do a free pilot of our product on a subset of
Q: How To Speed Up Early Trials, Adoption, and Sales Read More »
Shared trust and integrity form the basis for the key resource in a bootstrapping startup: morale. Founders must foster actions and behaviors that build trust in the early days if they hope to create a startup with a culture that will enable it to prosper.
Ten Principles for Trust and Integrity from Adventures in Missions Read More »
In “Our ‘For Impact’ Culture Code,” Possible Health outlined a number of operating principles and cultural values that are also very appropriate for bootstrappers.
Bootstrappers Turn Time Into Resources and Possibilities For Customers Read More »
Instead of looking left and right for potential competition, I would walk around the table and look at the situation from your prospect’s perspective.
Q: How Much Attention Should I Pay To Potential Competition? Read More »
