3 Early Customer Stage

Building a Business Requires Building Trust

One of the hallmarks for success in a business-to-business market is the ability to form personal relationships as well as professional business relationships. Both require building trust. I am always dismayed when I read advice that advocates bait and switch or other forms of con games that erode trust and make it difficult for any […]

Building a Business Requires Building Trust Read More »

Video from Lean Innovation 101 Talk at SF Bay ACM Nov-20-2013

The video from my “What is Lean–Lean Innovation 101” talk is up: Here is the description for the talk “Lean” provides a scientific approach for creating a product and developing new businesses. Teams can iteratively building products or services to meet the needs of early customers by adopting a combination of customer development, business-hypothesis-driven experimentation

Video from Lean Innovation 101 Talk at SF Bay ACM Nov-20-2013 Read More »

Q: Resources For A Lean Approach to Sales, In Particular New Product Introduction

Q: We have started selling and are looking for resources for a lean approach to sales, in particular for new product introduction. Lean Approach To Sales at Lean Startup Conference 2012 Scott Sambucci and I presented a workshop at Lean Startup 2012 on “Engineering Your Sales Process.” The deck is posted at http://www.slideshare.net/SalesQualia/engineering-your-sales-process About 70%

Q: Resources For A Lean Approach to Sales, In Particular New Product Introduction Read More »

Getting More Customers Workshop on March 25, 2014

Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days. Speaking – small

Getting More Customers Workshop on March 25, 2014 Read More »

Difference Between a Hypothesis and an Assumption

The difference between a hypothesis and an assumption is that the first is typically explicit and the second implicit. A hypothesis is what you are testing explicitly in an experiment. An assumption is tested implicitly. By making your assumptions and hypotheses explicit, you increase the clarity of your approach and the chance for learning.

Difference Between a Hypothesis and an Assumption Read More »

The Likely Consequences of Entrepreneurship Require Perseverance

Justin Kan (@JustinKan) wrote “Startups Don’t Die, They Commit Suicide” in 2011″ (mirrored on his blog here)  reflecting on what he had observed and learned as a serial entrepreneur. It was reposted on the Philly Startup Leaders list earlier this week which led me to write the following comments mixed with excerpts from Kan’s post.

The Likely Consequences of Entrepreneurship Require Perseverance Read More »

Tom DeMarco on Leadership, Trust, and Training

I re-read Tom DeMarco‘s “Slack” over the Thanksgiving break and came away with a couple of good ideas worth sharing. Slack: Speed Difference Between Prudent and Breakneck Tom DeMarco offers the following definition of slack in the second to last chapter “Working at Breakneck Speed” Back in the time of sailing ships, going anywhere by ship

Tom DeMarco on Leadership, Trust, and Training Read More »

Recap From Nov-20-2103 MVP Clinic

Overview: This MVP clinic helps two very different people facing analogous situations: one is a researcher looking for action research topics in the KM4Dev community, the other is an entrepreneur who wants to make athletic contests more engaging for contestants and the audience by providing more information that is mobile device friendly. (You can also

Recap From Nov-20-2103 MVP Clinic Read More »

Audio and Notes from On-Line MVP Clinic Oct 23-2013 on Social Software

John Smith and I did an MVP Clinic for Social and Community Apps on Oct 23. We took notes live in a PrimaryPad (an EtherPad derivative application). What follows is a cleaned up version of notes that we took and the audience contributed to. You can see MVP Clinic for Social/Community Apps Wed Oct 23

Audio and Notes from On-Line MVP Clinic Oct 23-2013 on Social Software Read More »

Don’t Give Your Investor Pitch To Customers, They Have Different Questions

Q: Can you please take a look at this pitch. I have created it as a promo for investors and potential users. Selling your offering to customers and selling your business to investors requires two different presentations They have fundamentally different questions they need answered before they “buy.” Customers want to understand how your product

Don’t Give Your Investor Pitch To Customers, They Have Different Questions Read More »

MVP Clinic for Social/Community Apps Wed-Oct-23

If you are planning a new service offering, involving technologies and social interactions between customers, this clinic on minimum viable service can help you learn your way out of conflicting assumptions, lack of relevant data, difficulty understanding service value, and resource constraints. This is especially the case if you need to get adoption by a

MVP Clinic for Social/Community Apps Wed-Oct-23 Read More »

Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets

Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets Q: We are preparing to enter a B2B  market where the potential buyers are high-value but relatively few in number and close-knit. I am concerned that they will have a low tolerance for a minimum viable product (MVP) approach; much less pre-MVP research that misses the

Preserving Trust And Demonstrating Expertise Unlocks Demanding Niche Markets Read More »

MVP: What’s Really Under Your Control

We use this definition in our “Engineering Your Sales” and “Validating Your MVP” workshops and our MVP clinics. Our focus is on developing and selling products to businesses so that biases the definition a little bit but it’s important to remember what’s under your control in crafting your MVP: The particular type of customer: you

MVP: What’s Really Under Your Control Read More »

Q: How Do You Iterate An MVP So That It’s “Good Enough For Government Work”

Q: I am part of a hardware/embedded device startup working on our MVP. We want to develop a minimum product to cut our initial development costs and iterate scientifically through experimentation.  My concern is that State governments are my primary customer type and their buying model is to do a pilot project and then write what

Q: How Do You Iterate An MVP So That It’s “Good Enough For Government Work” Read More »

Scroll to Top