5 Scaling Up Stage

Good Marketing is Good Content

This week I have been developing content for a client’s website. We are helping them formulate a message that is intended to explain both their knowledge of their customers’ problems and how they are able to help. Good marketing is really just good content. It focuses on your customers’ problems and how they will benefit …

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Bob Lewis on Progress and Economizing vs. Cost Cutting

“Contentment comes from wanting what you have, Ambition from wanting what the other person has, Progress from wanting what nobody has.” Bob Lewis “Random Thoughts“ Bob Lewis writes the “Keeping the Joint Running” E-mail newsletter, devoted to practical advice for leading IT organizations effectively. From his column “In General, a Time for Generalists” Bob offer …

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How To Measure Your Lead Generation Effectiveness

Many start-up founders believe that the sales process should be this straightforward: Get the phone to ring (or e-mail inbox or skype or web contact form) Tell your prospect about your offering Take the order Alas it is normally not this simple, especially if you are selling to businesses. We do encounter some startups that …

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Herb Reiter Interview on Fostering Static Timing Analysis Adoption

I have followed Herb Reiter‘s consulting career over the last five years or so:  there aren’t very many business development consultants who work with EDA firms, fewer who have the mix of semiconductor and design background that Herb accumulated on the way to honing his business development expertise. He is personable, methodical, and always interested …

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Financial Modeling for Startups Workshop–Early Bird Ends Tomorrow

Update Tue-Sep-23: Sold Out, No Walk-ins. We will offer it again: you can sign-up to be notified of upcoming workshops We just finished our last rehearsal for next Wednesday’s (Sep-24) “Financial Modeling for Startups” workshop we are doing jointly with Nathan Beckord of Venture Archetypes. I think it will be a good lunch and learn …

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Networking and Referrals

This is a guest post on networking and referrals by Steve Moore of SPMSolutions. Networking and Referrals Networking and referrals continue to be the primary marketing strategy for many community-based small businesses (especially those with limited budgets). In contrast, many technology-oriented small businesses rely more upon on-line forums, social networking sites, user groups, etc. to …

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