Services

We provide strategic advice on company development, product planning, and new product introduction. Our focus is on early customers and early revenue for software startups.

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Initially startup founders face two challenges: product development and customer development. We know that most  startups don’t have the luxury of separate marketing, sales, business development efforts. We offer an integrated approach to getting more customers: as an virtual member of your team we develop and implement lead generation strategies, prototype early marketing material and refine it as we go on sales calls with you.

We understand the budget constraints of bootstrapping entrepreneur and offer a number of different solutions:

We help you to identify

  • who buys your product,
  • their pain,
  • your benefits,
  • their sale cycle,
  • appropriate pricing,
  • “target rich environments” where you can meet them.