We provide strategic advice on company development, product planning, and new product introduction. Our focus is on early customers and early revenue for technology startups.
We help you
- identify your customer and their buying process,
- select “target rich environments” both online and face to face where you can meet prospects
- discover your customer’s pain, need, opportunity, or critical business issue,
- determine your benefits and how to present them in demos and proposals,
- engineer and manage your sale process,
- prepare for, negotiate, and close deals at a price that reflects your value to the customer.
- Getting More Customers Workshop
- Speaking Engagements
- Marketing Campaigns
- Thought Leadership
- Client View Interviews
- Website Leads
- Engineering Your Sales Process Workshop
- Cohan’s Great Demo! Workshop
- Deal Strategy Sessions
- Major Customer
- Strategy Partnership Deals
Here is a list of past and upcoming talks.