Services
We provide strategic advice on company development, product planning, and new product introduction. Our focus is on early customers and early revenue for software startups. We offer Bootstrappers Breakfast®, workshops–general and custom–and consulting.
We know that many startups don’t have the luxury of separate marketing, sales, business development efforts. Especially as you are just getting started you face two challenges: product development and customer development. We develop and implement lead generation strategies, prototype early marketing material and refine it as we go on sales calls with you.
We help you to identify
- who buys your product,
- their pain,
- your benefits,
- their sale cycle,
- appropriate pricing,
- “target rich environments” where you can meet them.
We understand the budget constraints of bootstrapping entrepreneur and offer a number of different solutions:
- Bootstrappers Breakfast, speaking engagements, blogs, resource pages
- Workbooks
- Workshops
- Customized workshops
- Consulting as part of your virtual team
- Trusted advisor