Services
At SKMurphy we provide strategic advice on company development, product planning, and new product introduction. Our focus is on early customers and early revenue for software startups. We offer bootstrappers breakfast, workshops, both general and custom, and individual consulting.
We don’t feel that startups have the luxury of separate marketing, sales, business development efforts. In the early days there are two challenges: product development and customer development. We develop and implement lead generation strategies, prototype early marketing material and refine it as we go on sales calls with you. We focus on who buys your product, their pain, your benefits, their sale cycle, appropriate pricing, and “target rich environments” where you can meet them. We understand the budget constraints of startups and offer a number of different solutions:
- Bootstrappers Breakfast, speaking engagements, blogs, resource pages
- Workbooks
- Workshops
- Customized workshops
- Consulting as part of your virtual team
- Trusted advisor