Startup Stages: Idea to Revenue

Creating a technology business typically involves progressing through several distinct stages, each with its own set of challenges and goals. Understanding where you are in this journey can significantly impact your chances of success.

Here are five common stages in this journey:

Startup Stages: Idea to Revenue

Formation ICON The Idea and Team Formation stage starts with one or more ideas and may end with a team formed around a working consensus on how to evaluate the technical and market feasibility of the idea(s).
Open for Business ICON In the Open for Business stage,  with formal structure and initial tools set, focus on cost containment, short-term income steps, product and customer development, testing market theories, and identifying paying customers and effective outreach strategies.
Early Customers ICON Early Customer stage is where you develop your first customers. First sales are generally to friends who know and trust you. These customers can act as a reference for future customers.
Niche ICON The next stage, Find Your Niche, is where you find a core set of customers and establish your first niche. These core customers reference each other’s buy decisions and act as useful references for additional customers.
Scaling Up ICON In the Scaling Up stage you grow a sustainable business by growing your core customer base and expanding into new niches. Cash flow has become more stable and predictable. You need to expand from a small team of generalists to a collection of specialists.

Each stage requires different skills, resources, and strategies, and understanding where you are in this journey can significantly impact your chances of success.

If you like, take an interactive self-assessment to find out what stage are you in.

Risk Reducing Milestones

This is Sean Murphy for SKMurphy, Inc.  I want to talk to you about our startup stages model and understanding that risk reducing milestones that separate each stage. We break the startup journey into five stages. In each stage, you will explore different options and converge on a key risk reducing milestone. Starting from idea or formation, moving through open for business, early customers, finding your niche,  and scaling up.

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