This category is used for testimonials, references and case studies provided by clients of SKMurphy, Inc.
We make about 35000 decisions a day. Creating the right decision-making-model can steer your organization or team in the right direction.
Sean Murphy: Mastering the Art of Model Creation for Effective Business Decision-Making Read More »
Scott Swaaley: “A good advisor provides context and helps you to clarify the best approach to a deal. Sean Murphy provides a wealth of perspective on business rules of thumb, successful practices from larger firms in different industries, and established business theory.”
Scott Swaaley: A Good Advisor Provides Context Read More »
Luke Spear, Steve Blank, Conchita Franco-Serri, Mike Rowehl, and Taimur Alavi recommend Sean Murphy for customer development.
People Who Recommend Sean Murphy Read More »
SKMurphy’s bootcamp provides a proven Customer Discovery Framework for validating your idea with prospects to determine the real market need.
Customer Discovery Framework Read More »
As part of a recent project de-brief Mary Sorber offered the following perspective: “Sean Murphy has given me a lot of practical advice on thought leadership. He has helped me raise my profile through my writing and speaking.
Mary Sorber: SKMurphy Offers Practical Advice on Thought Leadership Read More »
Pricing for early customers must compensate them for the risks of adopting early. Startups need revenue, references, and case studies
3D Negotiation: Pricing for Early Customers Read More »
Successful entrepreneurs focus on the frequency and severity of customer problems. The primary reason why new technologies don’t get adopted is that the potential customer decides to continue living with the problem. Start the most serious
Focus on Frequency and Severity Read More »
Startup uncertainty at the very beginning is high in many dimensions. Good questions help to clarify your uncertainties.
Startup Uncertainty At The Very Beginning Read More »
Clients offer rave reviews for Theresa Shafer after working with her on content development and lead generation projects. Rave Reviews for Theresa Shafer 2021 “Theresa Shafer is superb at marketing and website development for technical organizations. I met Theresa several years as we were both involved in Silicon Valley engineering events. We both
Rave Reviews for Theresa Shafer 2021 Read More »
Sean Murphy and SKMurphy, Inc. have enjoyed a decade-long association with Dr. Giacomo Vacca, founder of Kinetic River, who announced today that Sean has joined the KRC Advisory Board.
Sean Murphy Joins Kinetic River Advisory Board Read More »
A cofounder commitment is for long term. A fully informed decision takes time: prove your value and avoid painful mistakes.
A Cofounder Commitment is Long Term: an Informed Decision Takes Time Read More »
Founder: Sean Murphy’s advice to “zoom in for traction” encouraged me to shift my focus from a region to a single city. This allowed me to generate references that encouraged other prospects to sign up.”
Zoom In for Traction, Then Slowly Zoom Out for Impact Read More »
Francis Adanza: “A key piece of advice from Sean Murphy was to focus on a specific vertical. Our initial customer base was all over the place, from Ranch 99 Markets to Netsuite. We needed to focus to be able to scale.”
SKMurphy Advice: Focus on a Specific Vertical to Get Started Read More »
Ed Ipser of IpserLab explains how Sean Murphy adds value as an advisor to startup teams: “he helps hold everyone accountable by digging in to uncover and address the real issues.”
Ed Ipser: Sean Murphy Asks Probing Questions To Address Core Issues Read More »
Scott Swaaley of MakeSafe Tools describes how Sean Murphy of SKMurphy, Inc. helps him close deals, counterbalancing his excess pessimism when it’s not warranted.
SKMurphy Perspective Counterbalances Excess Pessimism or Optimism Read More »
Work with trusted partners open kimono: disclose relevant financials, plans, and internal processes to increase synergy. Play a long game.
Be Open Kimono With Partners Read More »
To close enterprise deals is a complex undertaking that requires you to orchestrate a mix of conversations and other activities with three kinds of stakeholders: technologists, managers, and executives.
Address Technology, Management, and Executive Concerns To Close Enterprise Deals Read More »
It’s not uncommon for CEOs who are engineers is to hire someone to focus on sales. But unless they know how to sell their product, this is a mistake. CEOs need to learn the basics of how to sell their product so they can manage the sales function.
CEOs Who Are Engineers Should Delegate Design Work And Focus On Sales Read More »
The SKMurphy model for enterprise sales uses a project management mindset: define and deliver projects that create value for the customer. Enterprise Sales Requires a Project Management Mindset
Enterprise Sales Requires a Project Management Mindset Read More »
There is a natural tendency for technical founders to base their pricing model on an engineering oriented value proposition. Looking at the full impact on business can enable higher prices, which in turn means more profit and faster growth. Wojciech Bulaty of Traffic Parrot describes the mental shift Sean Murphy helped him make to transition
Your Pricing Model is a Key Lever for Profitability Read More »
