Rules of Thumb

A Practical Introduction to Social Capital for Bootstrappers

This is a practical overview of social capital, an essential concept for bootstrappers despite being hard to measure. I offer suggestions for growing your business network, and enhancing your reputation, explaining why increasing social capital creates value for your startup.

Making Business Decisions in Uncertain Times

Business leaders today are faced with business challenges and a level of uncertainty that is unprecedented in recent memory. Established approaches and well-tried options no longer work, forcing us to make business decisions in uncertain times. This article collects some useful tips for making better business decisions that I have learned over the last 40 …

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Increase Your Luck Surface Area To Get More Customers

Jason Roberts 2010 “Luck Surface Area” model explains the need for entrepreneurs to combine time spent doing and developing expertise with time spent communicating with others. It’s a very useful and actionable insight. Unfortunately, the diagram he chose to illustrate the model assumes that entrepreneurs have an unlimited amount of time to do both. I …

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