Rules of Thumb

Making Business Decisions in Uncertain Times

Business leaders today are faced with business challenges and a level of uncertainty that is unprecedented in recent memory. Established approaches and well-tried options no longer work, forcing us to make business decisions in uncertain times. This article collects some useful tips for making better business decisions that I have learned over the last 40 …

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Increase Your Luck Surface Area To Get More Customers

Jason Roberts 2010 “Luck Surface Area” model explains the need for entrepreneurs to combine time spent doing and developing expertise with time spent communicating with others. It’s a very useful and actionable insight. Unfortunately, the diagram he chose to illustrate the model assumes that entrepreneurs have an unlimited amount of time to do both. I …

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Thomas Schelling on Strategic Surprise

It’s been 17 years since the Sep-11-2001 attack and almost 77 years since the Dec-7-1941 Pearl Harbor attack that started World War 2. Both attacks achieved strategic surprise and had substantial long-term effects. What follows are some excerpts from the forward by Thomas Schelling Roberta Wohlstetter’s book “Pearl Harbor: Warning and Decision.”

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