Our checklist of red flags for co-founders. Evaluating these signs early on can help co-founders and teams address issues before they escalate and determine whether a partnership is viable in the long run.
Edited transcript An editorial calendar is a planning tool used for content creation and publishing. It is a schedule that outlines the topics, themes, and timing of planned content pieces, such as articles, blog posts, social media updates, videos, podcasts, white papers and other forms of media. The purpose of an editorial calendar is to …
One exercise we find very useful for entrepreneurs is to have them tell their startup origin story. You can then use it to build a team and to find prospects who may become customers.
One facilitation strategy we use for more thoughtful discussions and encourages greater participation and collaboration.
When recruiting people for your startup, finding finding co-founders who share your goals and vision is important. The alignment between co-founders is crucial for success, as it helps avoid potential problems that can derail the company.
Every year we design experiments – new things we try. Our 2023 experiment was doing short 2 minute videos – chalk talks. Below is a roundup of some of our favorites.
A simple but very useful model we like for the customer buying process is “Understand, Believe, Act.” This post explains what it is and how to apply it.
A Minsky boom is a period of economic growth characterized by increasing instability and speculation, ending in startup funding constricting.
This is for startup founders. You have a lot on your plate and events and interruptions make it even more interesting.
We use a four phase project planning model we call 1-2-4-1 which allocates time to planning, prototyping key challenges, finishing the bulk of the work, and polishing.
A chalk talk on Stewart Brand’s model for how six layers in a building change at different rates from his book “How Buildings Learn.”
Where is your team in the explore exploit continuum? Are you in explore or exploit mode? If you are operating in a new area with high uncertainty then explore mode is the best posture. As you gain clarity you will typically transition to exploit mode.
A chalk talk on the S-Curve model for Technology Investment. The S-curve was first popularized in “Innovation the Attacker’s Advantage” by Richard Foster.
A great short briefing by Mark Brinkerhoff, President of Fusion Design on how starting with a sketch saves money; he uses a simple HVAC design example but the technique is broadly applicable.
For startups, regardless of the niche or product being sold, visibility is arguably one of the single most critical challenges faced. You can have the coolest solutions in the world, but if nobody knows it exists, it’s essentially worthless. And this is why visibility is so important. In this video we share our reflections on …
A personal note on why I enjoy working with teams of bootstrapping entrepreneurs and the kinds of problems we help them solve.
From conversations with current and former clients we have reached some conclusions about why startup founders choose SKMurphy as an advisor. Here is a summary.
A Chalk Talk on “Managing Risk In Technology Adoption” that covers some of key challenges technology providers have with getting companies to use their products.
