WordPress Gutenberg Editor Not Ready for Prime Time

Written by Theresa Shafer. Posted in Blogging, tshafer

I have recently tried the Gutenberg Editor and found it is not ready for primetime. The interface is not at all intuitive. For the near future, I am sticking with Fusion builder or Beaver Builder for my drag and drop editor. I will try Gutenberg again in 6 months. But I am not sure that it is going to get the user adoption that will compete with SquareSpace or Wix.

Getting More Customers Workshop on Saturday Feb 11, 2017

Written by Theresa Shafer. Posted in Events, Lead Generation, Silicon Valley, tshafer, Workshop

Getting More Customers workshopLet’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.

Startup Quotes 2018

Written by Theresa Shafer. Posted in tshafer, Video

Here are two ways to embed slide decks into wordpress blog posts.

First, google slides can be published to the web. In some cases, not being able to turn off the auto advance might be a problem for some use cases.


Second, below is the embed from slideshare.

Hope you enjoyed these startup quotes!

Jeff Allison Bio

Written by Theresa Shafer. Posted in Team, tshafer

Jeff AllisonJeff Allison – Program Manager
Jeff has 30 years of experience in the high technology computing and networking industries. He has held various roles in Hardware Engineering, Marketing and Engineering management. He has a proven track record of developing high power cross functional teams to solve complex engineering issues and drive methodology changes throughout the organization. At Cisco he built and managed global engineering development and services teams to deliver next generation routing solutions. He was also responsible for driving and implementing many continuous improvement and product quality initiatives to improve overall customer satisfaction.
Jeff Allison's Linkedin profile

Additional information:

Candis J Lipe

Written by Theresa Shafer. Posted in Team, tshafer

Candis Lipe – Event Manager & Executive Assistant
Candis owns and operates Adminologist.com, a service company that provides onsite or offsite contract administrative support. Her business is dedicated to helping individuals, entrepreneurs start-ups and small businesses get the office support needed without adding additional resources. Candis brings 25 years’ experience as a corporate Executive Assistant in high tech and biomedical industries where she cultivated a wide range of skills and experience enabling her to support areas of Corporate Development, Merger and Acquisitions, Marketing, Sales, Services, Materials, Operations, Manufacturing, Engineering, Purchasing, Finance and Human Resources.
Candis Lipe's LinkedIn profile


Larry Burgess-bio

Written by Theresa Shafer. Posted in Team, tshafer

Larry Burgess, PhD
Dr. Burgess has several decades of experience in the wireless field. He possesses a combination of knowledge in adaptive signal processing, antenna design, smart antennas, radio links, transmitter/receiver design, radar, direction finding, and power amplifier linearization. He has worked in design, test, product development, and customer applications for military and commercial products covering 2 MHz to 30 GHz, which include Cellular, WiFi, Bluetooth, FCC Part 15 (260-930 MHz), GPS, and military radar bands. Dr. Burgess holds a BS and MS in Electrical Engineering from MIT and a PhD in Electrical Engineering from the University of Pennsylvania. He also provides wireless consulting services directly.
Larry Burgess's Linkedin profile

David Telleen-Lawton Bio

Written by Theresa Shafer. Posted in Team, tshafer

David Telleen-Lawton – Sales Executive & Lean Expert

David learned in the late 1980s the value of “getting out of the building” and bringing your team along with you. Both as a consultant and a early employee, David has worked with startup companies across the spectrum from hardware to software to services and in industries as diverse as financial services to network security to integrated circuits. His specialty is the process of setting the meetings to get the team out in the field, especially at the earliest stages before the product is defined. David holds a BS and MS in Industrial Engineering from Stanford University as well as being a Chartered Financial Analyst (CFA).

Larry Burgess's Linkedin profile

Additional information:

Walt Maclay Featured as a Thought Leader in Medical Design Technology

Written by Theresa Shafer. Posted in Clients in the News, tshafer

Voler Systems logoWalt Maclay, President of Voler Systems was featured as a thought leader on wearable and IoT devices in the latest issue of Medical Design Technology.  He explains how wearable devices are now driving the definition of low-power and provides techniques for overcoming battery limitations.

“Theresa does an excellent job with the marketing for my company. Because of her technical background, she is able to write an article from a brief interview, and I usually only need to do minor editing. She is creative in the collateral material she has developed. She does what has to be done in order to meet deadlines and provide excellent service. I’ve never heard her say she can’t do something. I will continue to use her services and those of SKMurphy.” Walt Maclay, President of Voler Systems


David Telleen-Lawton Offers Value Proposition Workshop to Danish Startups

Written by Theresa Shafer. Posted in Team, tshafer

Innovation Center Denmark invites David Telleen-Lawton to present his Lean Canvas & Value Proposition Workshops to their top startup companies. This series of workshops is part of the Danish government’s globalization strategy with the objective to turn Denmark into a leading knowledge based economy.

Lean Canvas Workshop included:

  • Why do companies use lean?
  • What is lean?
  • Where do lean startup methods help the most?
  • Lean Concepts
  • Lean Canvas
  • Customer
    • Problem
    • Workflow
    • Key Metrics
  • Solution
    • Cost
    • Value Proposition
    • Value Proposition breakout session
    • Unfair Advantage
  • Market
    • Segments
    • Relationships
    • Channels


Value Proposition Workshop included:

  • Customer Value Proposition
  • Customer
    • Problem
    • Workflow
    • Key Metrics
  • How the World Works: Technology Adoption Life Cycle
  • Crossing the Chasm
  • Value Proposition:
  • How to write a Value Proposition
    • Who
    • What
    • Why
    • How long
  • Examples of Value Propositions / handling multiple Value Propositions
  • Unique Selling Proposition
  • How to use your Value Proposition next time you talk to a customer and in your marketing
  • Discovery
  • Testing your Value Proposition
  • Scaling: TAM, SAM, SOM and the importance of segmenting narrowly

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