Daniel Kahneman’s Reasoned Rule Approach to Reducing Case Management Errors

Written by Sean Murphy. Posted in checklist, Rules of Thumb, Sales, skmurphy

A reasoned rule approach is a good first step to managing decisions that fall into common patterns or cases. You identify six to eight variables that are distinct and obviously impact the outcome of the case and normalize them into standard scores that can then be added or averaged to create a summary score.

Questions to Answer Before You Start Negotiating

Written by Sean Murphy. Posted in 2 Open for Business Stage, 3 Early Customer Stage, Rules of Thumb, Sales, skmurphy

Here  are some questions to ask yourself before you start negotiating a complex business relationship: for example a software license, SaaS subscription, or a reseller or OEM relationship. Entire books are written on negotiation, I am trying to highlight some questions that can get overlooked.

Q: How Can I Maximize ROI and Minimize Risk?

Written by Sean Murphy. Posted in 3 Early Customer Stage, Consulting Business, Sales, skmurphy

You can only capture a share of the value that you create if you want to create a sustainable business. While you need to assess the likely return on investment from your efforts and your probability of success, you also need to look at any deal from the other side of the table. It’s as important to minimize risk for you and your customer as it is to maximize value.

When You Are No Longer The Smartest Person In The Room

Written by Sean Murphy. Posted in 3 Early Customer Stage, Design of Experiments, Sales, skmurphy

You may have been the smartest person in the room for a long time, but getting into a room with a customer changes that because a key knowledge domain of interest is the customer’s situation and needs. Here are some suggestions for how to keep learning instead of acting like the smartest person in the room.

How To Test Your Leap To A Solution

Written by Sean Murphy. Posted in 3 Early Customer Stage, checklist, Sales, skmurphy

In your early customer discovery conversations to assess demand for a new offering a wide range of customer needs and symptoms can trigger a leap to a solution, which just happens to be yours. Guard against this by probing to understand the root problem–have at least three questions that allow you to dig out the details–and consider questions that would disqualify your solution.

Abigail Miller on Great Demo Workshop Benefits

Written by Sean Murphy. Posted in Demos, Sales, skmurphy, Workshop

After every Great Demo! workshop we follow up with every participant to learn

  1. What results have you observed from applying the Great Demo! method so far?
  2. Do you have any success stories to report or share?
  3. Are there any questions you’d like to have addressed regarding the methods or concepts?  Have you encountered situations where you’d like additional help or recommendations?

Abigail Miller, a Pre-Sales IT Consultant with Agfa Healthcare, a workshop in May of 2015 and wrote this email in reply:

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