Let’s face it, finding customers can be quite a challenge. In this interactive course, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
Customer Discovery Bootcamp for Market Exploration Customer Discovery is critical if you want to create a product or service that serves potential customers’ needs, pain points, and challenges. Entrepreneurs can use Customer Discovery at any point in a startup’s journey; however, the early-stage discovery step is the most important. Spending time, money, and energy …
Customer Discovery Bootcamp for Market Exploration Read More »
A preview of our Working Capital workshop at PATCA Tue-Feb-13-2020. Join us to assess your firm’s financial, intellectual, and social capital.
Getting More Customers – Proven Techniques for Growing your Business Thursday, August 21, 2008 8:15 AM – 1:00 PM (Lunch Included) Plug & Play Tech Center 440 N Wolfe Rd Sunnyvale, California 94085 click here to Register: https://www.123signup.com/register?id=tpzbv We will cover a variety of proven marketing techniques for growing your business: attendees will select two …
We are mixing it up in 2017 with our email newsletter: we are going back to a monthly publication schedule but will dedicate one issue a quarter to a roundup of events and activities we have planned for the coming months and some key milestones our clients have achieved.
Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
Sign up NOW! May 4&5, 2017 https://great-demo1705.eventbrite.com Oct 18&19, 2017 https://great-demo1710.eventbrite.com
We are offering our “Getting More Customers” workshop 9:00am-1:30pm on Sat-Apr-23-16. Spend a morning working on your business with a mix of lecture, discussion with peer entrepreneurs, and reflection and writing. You will leave with a plan for getting the phone to ring and your inbox to fill with inquiries.
After every Great Demo! workshop we follow up with every participant to learn What results have you observed from applying the Great Demo! method so far? Do you have any success stories to report or share? Are there any questions you’d like to have addressed regarding the methods or concepts? Have you encountered situations where …
Customer discovery interviews are essential to testing key B2B product hypotheses and understanding your target customers’ needs. Broadly there are five ways that you can reach out to potential customers for a discovery conversation. All of them assume that you have a clear picture of who your target is and a few key questions that …
I will be a mentor at the B2B Startup Weekend June 6-8 in San Francisco.
Tristan Kromer offers a great workshop on taking your big idea and break it into a series of small steps to test. Your MVP Sucks! – How to crush your dreams and embrace reality Monday, May 5, 2014 from 9:00 AM to 5:00 PM (PDT) more info Tuesday, May 20, 2014 from 9:00 AM to 5:00 …
Tristan Kromer’s May Workshops Promise To Help You Reframe Your MVP Read More »
After every Great Demo! workshop we contact the attendees with a short E-Mail that reads in part: I want to check-in to see how you have been doing using the ideas and skills we covered in our Great Demo! Workshop three months ago. Specifically, I’d like to hear: What have been the results so far? …
Great Demo Workshop Attendee: “Holy Crap! My Demos Have Too Much Detail” Read More »
I think the most difficult challenge in sales is maintaining an appropriate perspective and emotional distance from deals: balancing fear, greed, and frustration to maintain empathy and a clear understanding of business objectives. Some of the technologies employed in the sales process are changing rapidly but they impact the tactics, not the substance. Selling for …
Make the Transition to Sales: Two Workshops For Entrepreneurs in March Read More »
Q: We have started selling and are looking for resources for a lean approach to sales, in particular for new product introduction. Lean Approach To Sales at Lean Startup Conference 2012 Scott Sambucci and I presented a workshop at Lean Startup 2012 on “Engineering Your Sales Process.” The deck is posted at http://www.slideshare.net/SalesQualia/engineering-your-sales-process About 70% …
Q: Resources For A Lean Approach to Sales, In Particular New Product Introduction Read More »
Peter Cohan from Second Derivative offers some of the best sales demo/pitch training and hands-on learning that we have seen. So we are honored to offer these interactive workshops to startups. Here is the upcoming schedule: March 5&6, 2014 “Great Demo!” San Jose, CA May 21&22, 2014 “Great Demo!” San Jose, CA October 15&16, 2014 …
Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days. Speaking – small …
Getting More Customers Workshop on March 25, 2014 Read More »
Another excerpt from Peter Cohan’s very insightful new article “Stunningly Awful vs. Truly Terrific Competitive Differentiation – What, When, and How” From the customers’ perspective vendors are “differentiating”, positively or negatively, with every contact, every meeting, and every deliverable. Let’s explore possible negative differentiation first. How do you feel about: Vendors that cold call you – repeatedly? …
Peter Cohan: Differentiating Your Offers Starts With The First Contact Read More »
We use this definition in our “Engineering Your Sales” and “Validating Your MVP” workshops and our MVP clinics. Our focus is on developing and selling products to businesses so that biases the definition a little bit but it’s important to remember what’s under your control in crafting your MVP: The particular type of customer: you …
Peter Cohan has a very insightful new article out, “Stunningly Awful vs. Truly Terrific Competitive Differentiation – What, When, and How“, that outlines how to use discovery conversations to enable effective product differentiation. What follows are some excerpts with additional commentary but the entire article is worth reading.
