Workshop

Customer Discovery Bootcamp

Customer Discovery Bootcamp for Market Exploration

  Customer Discovery Bootcamp for Market Exploration Customer Discovery is critical if you want to create a product or service that serves potential customers’ needs, pain points, and challenges. Entrepreneurs can use Customer Discovery at any point in a startup’s journey; however, the early-stage discovery step is the most important. Spending time, money, and energy …

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Getting More Customers on Aug 21, 2008

Getting More Customers – Proven Techniques for Growing your Business Thursday, August 21, 2008 8:15 AM – 1:00 PM (Lunch Included) Plug & Play Tech Center 440 N Wolfe Rd Sunnyvale, California 94085 click here to Register: https://www.123signup.com/register?id=tpzbv We will cover a variety of proven marketing techniques for growing your business: attendees will select two …

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Getting More Customers Workshop April 23, 2016

We are offering our “Getting More Customers” workshop 9:00am-1:30pm on Sat-Apr-23-16. Spend a morning working on your business with a mix of lecture, discussion with peer entrepreneurs, and reflection and writing. You will leave with a plan for getting the phone to ring and your inbox to fill with inquiries.

Abigail Miller on Great Demo Workshop Benefits

After every Great Demo! workshop we follow up with every participant to learn What results have you observed from applying the Great Demo! method so far? Do you have any success stories to report or share? Are there any questions you’d like to have addressed regarding the methods or concepts?  Have you encountered situations where …

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5 Ways To Start Customer Discovery Interviews

Customer discovery interviews are essential to testing key B2B product hypotheses and understanding your target customers’ needs. Broadly there are five ways that you can reach out to potential customers for a discovery conversation. All of them assume that you have a clear picture of who your target is and a few key questions that …

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Great Demo Workshop Attendee: “Holy Crap! My Demos Have Too Much Detail”

After every Great Demo! workshop we contact the attendees with a short E-Mail that reads in part: I want to check-in to see how you have been doing using the ideas and skills we covered in our Great Demo! Workshop three months ago.  Specifically, I’d like to hear: What have been the results so far? …

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Make the Transition to Sales: Two Workshops For Entrepreneurs in March

I think the most difficult challenge in sales is maintaining an appropriate perspective and emotional distance from deals: balancing fear, greed, and frustration to maintain empathy and a clear understanding of business objectives. Some of the technologies employed in the sales process are changing rapidly but they impact the tactics, not the substance. Selling for …

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Q: Resources For A Lean Approach to Sales, In Particular New Product Introduction

Q: We have started selling and are looking for resources for a lean approach to sales, in particular for new product introduction. Lean Approach To Sales at Lean Startup Conference 2012 Scott Sambucci and I presented a workshop at Lean Startup 2012 on “Engineering Your Sales Process.” The deck is posted at http://www.slideshare.net/SalesQualia/engineering-your-sales-process About 70% …

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Getting More Customers Workshop on March 25, 2014

Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days. Speaking – small …

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