Just Sell the Results to Reduce Perception of Risk
Sean Murphy explains to a client why startups should just sell the results to reduce a prospect’s perception of risk in a new tool.
2 Open for Business Stage
Sean Murphy Interview with Etienne Garbugli for the LeanB2B Podcast
Sean Murphy was interviewed by Etienne Garbugli on “Working Capital: It Takes More Than Money” for the March 9, 2021 LeanB2B Podcast.
Why is it so hard to get your first ten customers?
The key challenges to getting your first ten customers relate to understanding the customer buying process and managing the startup learning process for need, impact, customer definition and message.
Entrepreneurs Cannot Rely on a Cookbook or a Manual
Entrepreneurs starting their first business often hunt for a cookbook of recipes to make sense of a journey that is alternating between bewilderment and frustration. But startups fight for existence in a competitive and evolving environment, where changes in the technical or social substrates can invalidate their strategy or enable competitors without warning.
Best Way to Get Leads is Referrals
The best way to get leads is through referrals from satisfied customers or others who are in position to vouch for your product or service.
A Holistic Approach to Launching a Bootstrapped Startup
We outline the process of launching a bootstrapped startup, from creating an idea, to forming a team, to proving viability.
A Practical Introduction to Social Capital for Bootstrappers
This is a practical overview of social capital, an essential concept for bootstrappers despite being hard to measure. I offer suggestions for growing your business network, and enhancing your reputation, explaining why increasing social capital creates value for your startup.
Basics of Intellectual Property for Bootstrappers
This post explains the basics of intellectual property in practical terms for bootstrappers: trademarks, patents, copyright and trade secrets. An hour or two with an attorney can save you much trouble later on.
A Practical Introduction to Intellectual Capital For Bootstrappers
An exploration of the practical meaning of intellectual capital for entrepreneurs, including how to curate your experience and know-how.
A Practical Introduction to Financial Capital for Bootstrappers
This post explores meaning of financial capital for bootstrappers. It addresses the real costs of market exploration and product validation and verification.
Taking Stock of Your Business Assets
Here is a simple method for taking stock of the business assets you rely on to attract prospects, differentiate your offerings, and deliver value. You should also assess where you need to renew or upgrade an asset.
A Primer on Business Assets for High Technology Startups
Are you looking to build a business? No matter the stage you’re at, there are three kinds of business assets you will need to be successful in the long run.
40 Tips for B2B Customer Development Interviews
This post on B2B customer development interviews builds on one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews, contact us. Here are my lessons learned from taking part in interviews where the startup planned to offer a product or service to a business. …
Benefits of SKMurphy Mastermind for Entrepreneurs
An SKMurphy Mastermind Group is an ongoing series of facilitated conversations among serious entrepreneurs. It enables collaboration on problems and opportunities and fosters joint accountability around effective ongoing action.
Octavia Butler: Cultivate Habits That Enable Persistence and Learning
Octavia Butler rejects inspiration, talent, and imagination as essential to creative pursuits and suggests that habits that enable persistence and learning are the essential element.
Learning from John Perry Barlow’s Principles of Adult Behavior
When John Perry Barlow turned 30 in 1977 he wrote a set of 25 “Principles of Adult Behavior” that he asked his friends to hold him accountable to. Here are a few I want to incorporate into my life.
Design Your MVP In Two Weeks
Design your MVP in two weeks to avoid adding unnecessary features and complexity to your offering. A two-week time box forces you to focus on essentials.
Concierge MVP or Service-First Forces You To Be Your Own Test Pilot
A concierge MVP or service -first approach delivers the benefits that your product offers as a service or consulting first, charging for the result not your time.
College Graduation: From Traveling Station to Station to Navigating a Borderless Sea
David Brooks offers a metaphor for college graduation as a transition from traveling station to station to navigating a borderless sea. The same can be said for making the transition from employee to entrepreneur.
What to Expect at a Bootstrappers Breakfast
A Bootstrappers Breakfast is “counter-cultural” to the VC ecosystem focus at many events for entrepreneurs in Silicon Valley. Here are seven ways that we take a very different approach to facilitating events for entrepreneurs compared to most others in Silicon Valley.