Lead Generation Using Assessments and Quizzes
My favorite technique for building a mailing list is assessments and quizzes. They provide immediate value to your website visitor and are fun and engaging way to capture their email address. […]
Managing the Work/Work Balance In Your Consulting Practice Talk Mon-Apr-17
I am giving a short briefing on “Managing the Work/Work Balance In Your Consulting Practice” at the South Bay Consultants Meetup on Mon-Apr-17 at 7:30am. […]
Getting More Customers Workshop on Saturday Feb 11, 2017
Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next [...]
Newsletter: Lead Generation
SKMurphy March/April 2016 Newsletter This blog post summarizes our March/April 2016 newsletter, you can subscribe to the monthly SKMurphy newsletter using the form at the right Lead Generation Before you can close a deal you need the phone to ring–you need leads. This issue we look at lead generation. Special Offer if [...]
Q: How Do We Get A Business Prospect To Talk To Us?
Each interaction with a business prospect or a customer has to promise an exchange of value: their time or money for at least the strong possibility of benefit. Many of the startup fantasy camp customer development training models neglect this and teach beginning entrepreneurs to rely on the kindness of [...]
Getting More Customers Workshop April 23, 2016
We are offering our “Getting More Customers” workshop 9:00am-1:30pm on Sat-Apr-23-16. Spend a morning working on your business with a mix of lecture, discussion with peer entrepreneurs, and reflection and writing. You will leave with a plan for getting the phone to ring and your inbox to fill with inquiries. [...]
Early Sales Efforts Foster Value Co-Creation
Two key tasks we help early stage teams with are preparing for and executing successful negotiations of complex long-term business relationships. These early sales efforts must foster value co-creation with customers because both parties understanding of requirements will continue to evolve as the product is deployed and gains wider use. [...]
Client News: Bring on the Leads
Press Release Leads to Local Coverage. Covers why, how and how often to help you “bring on the leads.” […]
Your First Dozen Enterprise Customers
My interview with Gabriel Weinberg was originally published Sep-8-2010. He was doing research for what became his fantastic book Traction. We talked for the better part of an hour and a half and I can remember he kept returning in different ways to what was needed to close your first [...]
Online Marketing For Professional Services May-14 at PATCA
I will be giving a evening workshop May 14 at PATCA on marketing professional services online. This is an interactive session for professional consultants. […]
Refreshing Websites
We have been quite busy refreshing clients’ websites. Here are a couple that we are excited about. […]
Don’t Let Give-Aways Bury Interest From Real Prospects
Founders need leads and deals. Don’t pick give-aways that bury interest from real prospects. Have a real conversation and only exchange cards or scan a badge if there is real interest. […]
Tips for Low Cost Marketing of Your Services
I took part in a great roundtable conversation at tonight’s PATCA meeting on “Low Cost Marketing and Advertising for Consultants” Here were a couple of suggestions that I made in response to situations or challenges that other consultants put on the table. […]
If “Cold Calling” is Your Answer Please Reconsider
Q: I am launching a new live chat service and trying to decide the best way to acquire new customers from cold calling, email marketing, social media outreach by posting content to Facebook pages. What would you recommend? Technology vs. Business Model A live chat service is a technology, what [...]
Founders Want Leads and Deals
Q: I have looked at your website and based on some of your blog posts you seem to provide a full range of tactical services–content, outbound messaging, SEO, videos, newsletters, demos, etc.. Why do you talk about “leads and deals” instead of focusing on the full range of services that [...]
Nine Tips For Expert Public Speaking
Conor Neill has a great post up today on “a 9 Step Cheatsheet for Becoming a Public Speaking Expert” courtesy of the London Speakers Bureau. I am not usually a fan of infographics but this is is exceptionally well done. Expert public speaking requires deliberate practice the same as any [...]
Five Mistakes To Avoid In a Nurturing E-Mail
I signed up for a free trial of a lean project management tool (I have changed the name of the tool to <LeanTool>). A few days later I got the following nurturing E-Mail. Subject: Are you afraid to manage your project in a lean way? We’ve noticed that you haven’t [...]
Five Blogger Outreach Mistakes To Avoid
I got the following unsolicited E-mail this morning; I think the marketing term for this is “blogger outreach.” I have redacted the name of the sender (“YYY”) and the name of the firm/product (“XXX”) but “[press kit]” and “[review/checkout]” were included verbatim in the original. There was no footer with [...]
Direct Mail: Letters and Postcards Still Work
Direct Mail: A Letter With a Stamp Is Not Spam In advertising it pays to be different. Letters and postcards with real stamps get through. With everyone getting some much email SPAM, direct mail can be a way to differentiate yourself. Postcards Work Too We have used postcards to announce [...]
Call to Action Examples
Nobody disputes how important "Call to Actions" are but sometimes I run out of ideas for good ones. Here is my list of favorite ones. Find out the latest Watch this short video for more information Check this out! See why we are excited! Learn more Read how we did [...]