The best webinar is more than one speaker in a lively discussion that includes interaction with the audience. Here are some practical tips for preparation, attracting the right audience, lively interaction, and follow up. […]
My favorite technique for building a mailing list is assessments and quizzes. They provide immediate value to your website visitor and are fun and engaging way to capture their email address. […]
I am giving a short briefing on “Managing the Work/Work Balance In Your Consulting Practice” at the South Bay Consultants Meetup on Mon-Apr-17 at 7:30am. […]
Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next [...]
SKMurphy March/April 2016 Newsletter This blog post summarizes our March/April 2016 newsletter, you can subscribe to the monthly SKMurphy newsletter using the form at the right Lead Generation Before you can close a deal you need the phone to ring–you need leads. This issue we look at lead generation. Special Offer if [...]
Each interaction with a business prospect or a customer has to promise an exchange of value: their time or money for at least the strong possibility of benefit. Many of the startup fantasy camp customer development training models neglect this and teach beginning entrepreneurs to rely on the kindness of [...]
We are offering our “Getting More Customers” workshop 9:00am-1:30pm on Sat-Apr-23-16. Spend a morning working on your business with a mix of lecture, discussion with peer entrepreneurs, and reflection and writing. You will leave with a plan for getting the phone to ring and your inbox to fill with inquiries. [...]
Two key tasks we help early stage teams with are preparing for and executing successful negotiations of complex long-term business relationships. These early sales efforts must foster value co-creation with customers because both parties understanding of requirements will continue to evolve as the product is deployed and gains wider use. [...]
Press Release Leads to Local Coverage. Covers why, how and how often to help you “bring on the leads.” […]
My interview with Gabriel Weinberg was originally published Sep-8-2010. He was doing research for what became his fantastic book Traction. We talked for the better part of an hour and a half and I can remember he kept returning in different ways to what was needed to close your first [...]
I will be giving a evening workshop May 14 at PATCA on marketing professional services online. This is an interactive session for professional consultants. […]
We have been quite busy refreshing clients’ websites. Here are a couple that we are excited about. […]
Founders need leads and deals. Don’t pick give-aways that bury interest from real prospects. Have a real conversation and only exchange cards or scan a badge if there is real interest. […]
I took part in a great roundtable conversation at tonight’s PATCA meeting on “Low Cost Marketing and Advertising for Consultants” Here were a couple of suggestions that I made in response to situations or challenges that other consultants put on the table. […]
Q: I am launching a new live chat service and trying to decide the best way to acquire new customers from cold calling, email marketing, social media outreach by posting content to Facebook pages. What would you recommend? Technology vs. Business Model A live chat service is a technology, what [...]
Q: I have looked at your website and based on some of your blog posts you seem to provide a full range of tactical services–content, outbound messaging, SEO, videos, newsletters, demos, etc.. Why do you talk about “leads and deals” instead of focusing on the full range of services that [...]
Conor Neill has a great post up today on “a 9 Step Cheatsheet for Becoming a Public Speaking Expert” courtesy of the London Speakers Bureau. I am not usually a fan of infographics but this is is exceptionally well done. Expert public speaking requires deliberate practice the same as any [...]
I signed up for a free trial of a lean project management tool (I have changed the name of the tool to <LeanTool>). A few days later I got the following nurturing E-Mail. Subject: Are you afraid to manage your project in a lean way? We’ve noticed that you haven’t [...]
I got the following unsolicited E-mail this morning; I think the marketing term for this is “blogger outreach.” I have redacted the name of the sender (“YYY”) and the name of the firm/product (“XXX”) but “[press kit]” and “[review/checkout]” were included verbatim in the original. There was no footer with [...]
Direct Mail: A Letter With a Stamp Is Not Spam In advertising it pays to be different. Letters and postcards with real stamps get through. With everyone getting some much email SPAM, direct mail can be a way to differentiate yourself. Postcards Work Too We have used postcards to announce [...]