2022 Customer Discovery Bootcamp Starting Saturday January 22
SKMurphy’s 2022 Customer Discovery Bootcamp provides a framework for validating your idea with prospects to determine the real market need.
Lead Generation
Newsletter V2021 Issue 4: Shared Situational Awareness
In a dynamic environment, situational awareness is an important prerequisite to identify what needs to be done.
Cultivating Luck in Business Endeavors and Relationships
Brendan McAdams and Sean Murphy discuss cultivating luck in business endeavors and relationships.
Lead Generation for Consultants
Recently we spoke on a variety of proven marketing techniques for growing your business. Sean Murphy and Theresa Shafer talked about building awareness and getting exposure to attract and sell your expertise, services, and products. They explored the techniques for those times when you have less billable work, and also the techniques for when there …
Maintaining Your Professional Network
Some people are natural connectors. Sean Murphy is one of those. In this video, he shares one of his secret to network maintenance. He frames maintaining your professional network as counting your blessings. Your network is a long-term investment. It takes the time to nurture and grow your relationships.
Newsletter V2021 Issue 3: Increase Your Luck To Get More Leads
Increase your luck surface area to get more customers and grow your business. Lead generation ideas and customer discovery bootcamp.
Best Way to Get Leads is Referrals
The best way to get leads is through referrals from satisfied customers or others who are in position to vouch for your product or service.
The Power of a Simple Thank You Note
Email and text messages may have replaced most postal mail, but a handwritten thank you note conveys a feeling of thoughtfulness, appreciation, and care.
Sweet Treat
A wonderful note from Henna Inam, a happy client. It was included in a box that contained a sweet treat, tin of cookies, as a thank you.
Essentials of Selling Your Expertise In a Webinar
The best webinar is more than one speaker in a lively discussion that includes interaction with the audience. Here are some practical tips for preparation, attracting the right audience, lively interaction, and follow up.
Lead Generation Using Assessments and Quizzes
My favorite technique for building a mailing list is assessments and quizzes. They provide immediate value to your website visitor and are fun and engaging way to capture their email address.
Managing the Work/Work Balance In Your Consulting Practice Talk Mon-Apr-17
I am giving a short briefing on “Managing the Work/Work Balance In Your Consulting Practice” at the South Bay Consultants Meetup on Mon-Apr-17 at 7:30am.
Getting More Customers Workshop on Saturday Feb 11, 2017
Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
Newsletter: Lead Generation
SKMurphy March/April 2016 Newsletter This blog post summarizes our March/April 2016 newsletter, you can subscribe to the monthly SKMurphy newsletter using the form at the right Lead Generation Before you can close a deal you need the phone to ring–you need leads. This issue we look at lead generation. Special Offer if you are in Silicon Valley: …
Q: How Do We Get A Business Prospect To Talk To Us?
Each interaction with a business prospect or a customer has to promise an exchange of value: their time or money for at least the strong possibility of benefit. Many of the startup fantasy camp customer development training models neglect this and teach beginning entrepreneurs to rely on the kindness of strangers. This may work in …
Q: How Do We Get A Business Prospect To Talk To Us? Read More »
Getting More Customers Workshop April 23, 2016
We are offering our “Getting More Customers” workshop 9:00am-1:30pm on Sat-Apr-23-16. Spend a morning working on your business with a mix of lecture, discussion with peer entrepreneurs, and reflection and writing. You will leave with a plan for getting the phone to ring and your inbox to fill with inquiries.
Early Sales Efforts Foster Value Co-Creation
Two key tasks we help early stage teams with are preparing for and executing successful negotiations of complex long-term business relationships. These early sales efforts must foster value co-creation with customers because both parties understanding of requirements will continue to evolve as the product is deployed and gains wider use.
Client News: Bring on the Leads
Press Release Leads to Local Coverage. Covers why, how and how often to help you “bring on the leads.”
Your First Dozen Enterprise Customers
My interview with Gabriel Weinberg was originally published Sep-8-2010. He was doing research for what became his fantastic book Traction. We talked for the better part of an hour and a half and I can remember he kept returning in different ways to what was needed to close your first dozen enterprise customers. He recently …
Online Marketing For Professional Services May-14 at PATCA
I will be giving a evening workshop May 14 at PATCA on marketing professional services online. This is an interactive session for professional consultants.