Newsletter: Lead Generation

SKMurphy March/April 2016  Newsletter This blog post summarizes our March/April 2016 newsletter, you can subscribe to the monthly SKMurphy newsletter using the form at the right Lead Generation Before you can close a deal you need the phone to ring–you need leads. This issue we look at lead generation. Special Offer if [...]

By |2016-10-22T23:33:35-08:00April 7th, 2016|Lead Generation, skmurphy|4 Comments

Q: How Do We Get A Business Prospect To Talk To Us?

Each interaction with a  business prospect or a customer has to promise an exchange of value: their time or money for at least the strong possibility of benefit. Many of the startup fantasy camp customer development training models neglect this and teach beginning entrepreneurs to rely on the kindness of [...]

Getting More Customers Workshop April 23, 2016

We are offering our “Getting More Customers” workshop 9:00am-1:30pm on Sat-Apr-23-16. Spend a morning working on your business with a mix of lecture, discussion with peer entrepreneurs, and reflection and writing. You will leave with a plan for getting the phone to ring and your inbox to fill with inquiries. [...]

Early Sales Efforts Foster Value Co-Creation

Two key tasks we help early stage teams with are preparing for and executing successful negotiations of complex long-term business relationships. These early sales efforts must foster value co-creation with customers because both parties understanding of requirements will continue to evolve as the product is deployed and gains wider use. [...]

By |2017-02-15T20:56:13-08:00August 1st, 2015|Lead Generation, Sales, skmurphy|8 Comments

Your First Dozen Enterprise Customers

My interview with Gabriel Weinberg was originally published Sep-8-2010. He was doing research for what became his fantastic book Traction. We talked for the better part of an hour and a half and I can remember he kept returning in different ways to what was needed to close your first [...]

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