Newsletter V2021 Issue 3: Increase Your Luck To Get More Leads
Increase your luck surface area to get more customers and grow your business. Lead generation ideas and customer discovery bootcamp.
Lead Generation
Best Way to Get Leads is Referrals
The best way to get leads is through referrals from satisfied customers or others who are in position to vouch for your product or service.
The Power of a Simple Thank You Note
Email and text messages may have replaced most postal mail, but a handwritten thank you note conveys a feeling of thoughtfulness, appreciation, and care.
Sweet Treat
This note and tin of cookies were a sweet thank you for work I have completed on an online assessment. Wired for Disruption – Agility Quiz was the second assessment we did together. The first one, Wired for Authenticity – Authenticity Assessment has generated over 4000 leads. I always strive for happy clients. This thank you …
Essentials of Selling Your Expertise In a Webinar
The best webinar is more than one speaker in a lively discussion that includes interaction with the audience. Here are some practical tips for preparation, attracting the right audience, lively interaction, and follow up.
Lead Generation Using Assessments and Quizzes
My favorite technique for building a mailing list is assessments and quizzes. They provide immediate value to your website visitor and are fun and engaging way to capture their email address.
Managing the Work/Work Balance In Your Consulting Practice Talk Mon-Apr-17
I am giving a short briefing on “Managing the Work/Work Balance In Your Consulting Practice” at the South Bay Consultants Meetup on Mon-Apr-17 at 7:30am.
Getting More Customers Workshop on Saturday Feb 11, 2017
Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
Newsletter: Lead Generation
SKMurphy March/April 2016 Newsletter This blog post summarizes our March/April 2016 newsletter, you can subscribe to the monthly SKMurphy newsletter using the form at the right Lead Generation Before you can close a deal you need the phone to ring–you need leads. This issue we look at lead generation. Special Offer if you are in Silicon Valley: …
Q: How Do We Get A Business Prospect To Talk To Us?
Each interaction with a business prospect or a customer has to promise an exchange of value: their time or money for at least the strong possibility of benefit. Many of the startup fantasy camp customer development training models neglect this and teach beginning entrepreneurs to rely on the kindness of strangers. This may work in …
Q: How Do We Get A Business Prospect To Talk To Us? Read More »
Getting More Customers Workshop April 23, 2016
We are offering our “Getting More Customers” workshop 9:00am-1:30pm on Sat-Apr-23-16. Spend a morning working on your business with a mix of lecture, discussion with peer entrepreneurs, and reflection and writing. You will leave with a plan for getting the phone to ring and your inbox to fill with inquiries.
Early Sales Efforts Foster Value Co-Creation
Two key tasks we help early stage teams with are preparing for and executing successful negotiations of complex long-term business relationships. These early sales efforts must foster value co-creation with customers because both parties understanding of requirements will continue to evolve as the product is deployed and gains wider use.
Client News: Bring on the Leads
Press Release Leads to Local Coverage. Covers why, how and how often to help you “bring on the leads.”
Your First Dozen Enterprise Customers
My interview with Gabriel Weinberg was originally published Sep-8-2010. He was doing research for what became his fantastic book Traction. We talked for the better part of an hour and a half and I can remember he kept returning in different ways to what was needed to close your first dozen enterprise customers. He recently …
Online Marketing For Professional Services May-14 at PATCA
I will be giving a evening workshop May 14 at PATCA on marketing professional services online. This is an interactive session for professional consultants.
Refreshing Websites
We have been quite busy refreshing clients’ websites. Here are a couple that we are excited about.
Don’t Let Give-Aways Bury Interest From Real Prospects
Founders need leads and deals. Don’t pick give-aways that bury interest from real prospects. Have a real conversation and only exchange cards or scan a badge if there is real interest.
Tips for Low Cost Marketing of Your Services
I took part in a great roundtable conversation at tonight’s PATCA meeting on “Low Cost Marketing and Advertising for Consultants” Here were a couple of suggestions that I made in response to situations or challenges that other consultants put on the table.
If “Cold Calling” is Your Answer Please Reconsider
Q: I am launching a new live chat service and trying to decide the best way to acquire new customers from cold calling, email marketing, social media outreach by posting content to Facebook pages. What would you recommend? Technology vs. Business Model A live chat service is a technology, what is your business model? Who …
If “Cold Calling” is Your Answer Please Reconsider Read More »
Founders Want Leads and Deals
Q: I have looked at your website and based on some of your blog posts you seem to provide a full range of tactical services–content, outbound messaging, SEO, videos, newsletters, demos, etc.. Why do you talk about “leads and deals” instead of focusing on the full range of services that you offer? Founders Want Leads …