From Idea to Early Revenue

We bring emerging technologies to market. We help software startups transform their technology development focus to a customer development focus and accelerate their business with scalable sales, marketing, and business operations.

  • Want To Sell Your Own Products, Not Hours?
  • Have Innovative Software But Too Few Customers?
  • Struggling to Develop a Business Model For Your Product Concept?

Our Contribution

We provide strategic advice on company development, product planning, and new product introduction. Our focus is on early customers and early revenue for software startups. We address business operations issues including sales forecast models and checklists, account qualification, demonstration scripts, and press and analyst positioning strategy. We act as a partner in defining and establishing your desired business model: we go on sales calls, attend conferences and trade shows, and join conference calls. Once you have a proven product concept, we provide marketing messaging such as tag lines, conference banners, 3×5 cards, data sheets, corporate backgrounders, Q&A’s, customer success stories, newsletter articles, and web site content.

Our Methodology

Our focus is on one page actionable plans. We offer a software startup workbook, both in print and in a shared workspace, that guides the creation of product, operating, and strategic plans. We collaborate with each client in a private shared workspace that includes meeting management, action item tracking, shared editing, and a simple project blog.

Our Next Step Together

Take a look at our backgrounder and contact us to schedule a chat. We do sign non-disclosures: send us yours or you can use our mutual non-disclosure (pdf) if you are very early in your formation.

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