Open for Business Stage

Open for Business ICON In this stage you have a formal business structure and the necessary documents and tools in place to transact business. But if you are just established you may have little or no income, so cost containment is important because it defines the amount of runway you have to find customers. Consider short term income generation steps that will lead to your full vision. During this stage you may devote more time to product development and customer development. Key aspects of customer development and testing your market theory are insertion strategy, messaging plan, lead generation and pricing. The primary risk you face is not whether you can create a working technology but who will pay how much for it–and how to reach likely prospects.
Key Issues for Founders

  • What value do we bring?
  • How do we make money?
  • How much do we charge?

Ready for Next Stage:

  • We have something to sell.
  • We have a business ownership structure.
  • We are a team.



SKMurphy offers:

  • Bootstrappers Breakfast
  • Idea to Revenue Workshop
  • Getting More Customers Workshop
  • Engineering Your Sales
    Process Workshop
  • Cohan’s Great Demo Workshop
  • Finding Partners
  • Become part of your virtual team
  • Customer development
  • Advisory board

Partner Resources

Resources to Checkout


SKMurphy workshopsIdea to Revenue
Great Demo
Validating your MVP
Customer Development
Getting More Customers
Engineering Your Sales Process
Learn more

Advisory Board

SKMurphy Startup MastermindMastermind
Peer Advisory Groups
Leaders in Tech
Book Club for Business Impact
Learn more


SKMurphy Early Customers & Early RevenueLeads
Learn more

Quick Links

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