A Practical Introduction to Social Capital for Bootstrappers

This is a practical overview of social capital, an essential concept for bootstrappers despite being hard to measure. I offer suggestions for growing your business network, and enhancing your reputation, explaining why increasing social capital creates value for your startup. […]

Interview with Patricia Watkins on Managing Sales In a Downturn

This is a ten minute interview (audio and edited transcript) I did with with Patricia Watkins on July 24-2020. Patrica is an experienced salesperson and sales executive who’s been helping companies drive sales for more than two decades. We discuss some of the challenges you need to manage during a [...]

By |2020-08-07T12:34:55-08:00August 6th, 2020|4 Finding your Niche, 5 Scaling Up Stage, Audio, Sales|0 Comments

Your Pricing Model is a Key Lever for Profitability

There is a natural tendency for technical founders to base their pricing model on an engineering oriented value proposition. Looking at the full impact on business can enable higher prices, which in turn means more profit and faster growth. Wojciech Bulaty of Traffic Parrot describes the mental shift Sean Murphy [...]

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