Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Canvas – Marketing session, Ed Ipser shares how to identify your own early adopters, unique value proposition, and marketing …
Getting More Customers course reviews from past attendees Liked focus on key elements and action items. There was useful information on tools and processes. I learned from listening to other attendees 90 day plans. Specific market identification at the beginning was very useful, as well as having us consider the most effective manner to reach …
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In Ed Ipser’s recent Lean Canvas workshop I shared how we picked our tagline “early customers and early revenue.”
SKMurphy’s bootcamp provides a proven Customer Discovery Framework for validating your idea with prospects to determine the real market need.
xMentium Reframes Contract Management as Faster Deals What follows is a quick look at xMentium’s current positioning and some lessons I have learned from their realization of the customer’s true need–or at least the need that emerged once you have contracts under revision control in a searchable repository. SKMurphy has been an advisor since February …
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Quotes for Entrepreneurs curated in September 2021, theme this month is managing doubt and discomfort, leveraging surprise.
Lean Canvas Focus is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good …
Let’s face it, finding customers can be quite a challenge. In this interactive course, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
Learn from Michael Keer, an industry expert, about the latest supply chain trends and how to develop a more resilient supply chain to be more competitive.
Increase your luck surface area to get more customers and grow your business. Lead generation ideas and customer discovery bootcamp.
As part of a recent project de-brief Mary Sorber offered the following perspective: “Sean Murphy has given me a lot of practical advice on thought leadership. He has helped me raise my profile through my writing and speaking.
For startups, regardless of the niche or product being sold, visibility is arguably one of the single most critical challenges faced. You can have the coolest solutions in the world, but if nobody knows it exists, it’s essentially worthless. And this is why visibility is so important. In this video we share our reflections on …
I have blogged about 9-11 14 times, starting with Lesser Sons of Greater Fathers in 2008. 9-11 is an American cultural watershed as transformative an event as Pearl Harbor, the Kennedy assassination, and the Moon landing.
Customer Discovery Bootcamp for Market Exploration Customer Discovery is critical if you want to create a product or service that serves potential customers’ needs, pain points, and challenges. Entrepreneurs can use Customer Discovery at any point in a startup’s journey; however, the early-stage discovery step is the most important. Spending time, money, and energy …
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This post explores three insights from Dr. Edward Baker’s “Scoring a Whole in One.” First, individuals must understand the enterprise context they operate in; second, leaders must serve and connect; and third, practice is necessary for improvement but does not lead to perfection.
Quotes for entrepreneurs curated in August of 2021. Theme is entrepreneurial aikido: how to transmute critiques of your offering and business model from prospects and competitors into improvements.
Pricing for early customers must compensate them for the risks of adopting early. Startups need revenue, references, and case studies
Robert de Neve offered an interesting prediction in his Aug-11-2021 briefing on the 4th Industrial Revolution: your ability to win in your market space will depend on your ability to add mechatronics design to your repertoire.
In an Aug-18-2021 speech to House of Commons, Tom Tugendhat emphasizes the need for patience and persistence to achieve peace.
Video and notes from a fantastic talk by Robert De Neve on “Reality-Based Business Leadership for the 4th Industrial Revolution” at the Aug-11-2021 Lean Culture Meetup.
