Q: Help! I Can Only Find Laggards in My Target Customer Segment

Entrepreneurs are often quick to characterize prospects who don’t see the benefits of their new shiny technology as laggards. Sometimes that’s the case, but often the product presentation does not present benefits that are either relevant or compelling. Laggards get a lot of bad press in the startup community, but [...]

By | 2019-07-06T19:42:46+00:00 July 3rd, 2019|3 Early Customer Stage, skmurphy|0 Comments

Scott Swaaley, Founder & CEO of MAKESafe Tools on SKMurphy’s Mastermind Group

Scott Swaaley: “The SKMurphy mastermind group has been my most consistently useful source of feedback and advice. Everyone knows my history, they have a broad swath of experience, and they help to keep me focused, productive, and moving in the right direction.” […]

Increase Your Luck Surface Area To Get More Customers

Jason Roberts 2010 “Luck Surface Area” model explains the need for entrepreneurs to combine time spent doing and developing expertise with time spent communicating with others. It’s a very useful and actionable insight. Unfortunately, the diagram he chose to illustrate the model assumes that entrepreneurs have an unlimited amount of [...]

By | 2019-04-12T15:47:16+00:00 April 3rd, 2019|Rules of Thumb, skmurphy|0 Comments

Quotes for Entrepreneurs March 2019

I collect these quotes for entrepreneurs from a variety of sources and tweet them on @skmurphy about once a day where you can get them hot off the mojo wire. At the end of each month I curate them in a blog post that adds commentary and may contain a [...]

By | 2019-04-01T02:45:21+00:00 March 30th, 2019|skmurphy|0 Comments