Ash Maurya makes the case that entrepreneurs must start with mindset to drive the skill development that will create traction and success.
Entrepreneurs starting their first business often hunt for a cookbook of recipes to make sense of a journey that is alternating between bewilderment and frustration. But startups fight for existence in a competitive and evolving environment, where changes in the technical or social substrates can invalidate their strategy or enable competitors without warning.
While 2020 has been a year of withdrawal, 2021 promises to be a return to a “more normal” mode of operation. Great innovation and creativity often stream from periods of “withdrawal and return.” The break in regular routines can provide new and useful perspectives that are applicable to a range of conditions.