Lead Generation Using Assessments and Quizzes
My favorite technique for building a mailing list is assessments and quizzes. They provide immediate value to your website visitor and are fun and engaging way to capture their email address. […]
Qualitative Research: Problem Exploration for Lean Startups
Key points from Mary Sorber’s presentation on “Qualitative Research: Problem Exploration for Lean Startups” at Lean Culture July-31-2018. […]
Hotels near October 2018 Great Demo! Workshop
The October 2018 Great Demo! Workshop at Embassy Suites by Hilton in Milpitas that past attendees have stayed at and enjoyed. A list of other nearby hotels. […]
WordPress Gutenberg Editor Not Ready for Prime Time
WordPress is rolling out a new Gutenberg editor as the default for entering content. It’s a new paradigm for content creation that’s not ready for prime time. […]
Selling IoT Devices and Networks
Three tips for selling in an early market, with a particular focus on selling IoT devices in 2017: find early adopters, start with a pilot, and identify partners who understand how to foster change. […]
Client in the News: Walt Maclay Speaks at HardwareCon 2017
Recently we helped a client, Walt Maclay of Voler Systems, get a speaking assignment at a popular conference. We drafted and submitted the talk proposal, developed the major outline and main points for the talk content, researched and created charts and diagrams, and preformed dry runs to help him prepare. [...]
Developing a New Product? Key Questions to Ask
An infographic with some key questions to consider when developing a new product. Originally suggested in “Breakthrough Thinking From Inside the Box” by Coyne, Clifford, and Dye in HBR December 2007. […]
Leads–The Fuel for Your Sales Machine
“Leads–The Fuel for Your Sales Machine” is now a registered trademark of SKMurphy, Inc. Please contact us to learn more about our lead generation services. […]
Newsletter January 2017: What We Are Up To
We are mixing it up in 2017 with our email newsletter: we are going back to a monthly publication schedule but will dedicate one issue a quarter to a roundup of events and activities we have planned for the coming months and some key milestones our clients have achieved. […]
Getting More Customers Workshop on Saturday Feb 11, 2017
Let’s face it, finding customers can be quite a challenge. In this interactive workshop, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next [...]
Startup Quotes 2018
Here are two ways to embed slide decks into wordpress blog posts. First, google slides can be published to the web. In some cases, not being able to turn off the auto advance might be a problem for some use cases. Second, below is the embed from slideshare. ? [...]
2017 Workshop Schedule
Sign up NOW! May 4&5, 2017 https://great-demo1705.eventbrite.com Oct 18&19, 2017 https://great-demo1710.eventbrite.com
Jeff Allison Bio
Jeff Allison - Program Manager Jeff has 30 years of experience in the high technology computing and networking industries. He has held various roles in Hardware Engineering, Marketing and Engineering management. He has a proven track record of developing high power cross functional teams to solve complex engineering issues and [...]
Candis J Lipe
Candis Lipe - Event Manager & Executive Assistant Candis owns and operates Adminologist.com, a service company that provides onsite or offsite contract administrative support. Her business is dedicated to helping individuals, entrepreneurs start-ups and small businesses get the office support needed without adding additional resources. Candis brings 25 years’ experience [...]
Team Building: Rapid Ramp
Recently, we worked with a startup on team building as they wrangled with the rapid growth of their business. They needed bring on new team members and wanted them to be productive and effective as quickly as possible. Working with the leadership team we reviewed Bruce Tuckman’s four stages of team development. [...]
Delegation Needed For Growth
As entrepreneurs we need to pay attention to the details that matter but to achieve even modest growth or scaling we also need to use delegation. We need to allow other team members to contribute their own strengths, experiences, and insights to the project at hand. […]
I love emails like this (Warning: Shameless Self-Promotion)
Here is a recent email I got from Walt Maclay, an SKMurphy, Inc. client since 2008. It includes an email from one of Voler’s partners congratulating him on the February newsletter. As our partner Peter Cohan often says, “Warning: shameless self-promotion.” […]
Are you a boss or a leader?
Are you a boss or a leader? Here is a short list outlining the difference. […]
Clients in the News: Asentinel Acquires eMOBUS
We are as excited by eMOBUS’ recent acquisition by Asentinel, a leading provider of lifecycle Technology and Telecom Expense Management (TEM) solutions. It is wonderful to see all their hard work payoff. Congratulations team! […]
David Telleen-Lawton Presents at Lean Startup Conference 2015
If you missed The Nitty Gritty of Setting Up Customer Discovery Meetings by David Telleen-Lawton at The Lean Startup Conference 2015, he shared the down and dirty details of setting up meetings for Customer Discovery. Having set hundreds of B2B and B2C discovery meetings over the years, Telleen-Lawton tells how to [...]