Idea to Revenue on December 6, 2007
We are offering our four hour Idea to Revenue Dec-6-2007 workshop to help software entrepreneurs find a path to revenue.
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Peter Cohan’s Great Demo on Oct 13, 2007
We are hosting a Peter Cohan event: “Create and Deliver Surprisingly Compelling Software Demonstrations” . Peter Cohan, a nationally recognized expert on software demo development who normally only consults to Fortune 500 firms. He offers only two “open enrollment” seminars every year that smaller companies can attend at a very reduced price, this one on
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Five Things to Remember When Selling A New Product
As you develop your presentation–and more importantly refine it in response to feedback–here are five things to remember when selling a new product.
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3 Tips for Choosing a Logo
Text Treatments: text logos are simple, the company name is always right there. Most high tech logos are text treatments, they are clear and simple. With text logos you have instant impact, customers don’t need to decipher anything. Another benefit of text treatments are logo aspect ratio comes naturally with words. They always seem to
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Cohan’s Great Demo on March 8, 2008
Details for a Great Demo Workshop on March 8, 2008 offered in San Jose by Peter Cohan of the Second Derivative.
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Understand, Believe, and Act
A useful basic sales model start with understanding the process that your prospects go through to make a purchase: understand believe act.
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SaaS Rapid Release Cycles Drive Virtualization Demand
Ken Novak of Replicate Technology will give a talk on “SaaS Rapid Release Cycles Drive Virtualization Demand” at LinuxWorld in San Francisco Aug 7-9, 2007.
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Can you recommend an accountant?
Francine Tyler, CPA francinetylercpa@gmail.com 831-419-9812 See also Q: Can you recommend an accountant for business taxes? Our Answer used to be You can’t go wrong with Ogden Lilly at Boitano Sargent and Lilly. Odgen has done my taxes on the business side for more than a dozen years and helped on the personal side for
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Anthony Scampavia Bio
Anthony Scampavia has been with SKMurphy since 2007, he provides consulting around a lightweight product development model that is appropriate for startups. In addition he focuses on reviewing and defining product release and test strategies as well as developing test and development sandbox environments for automated regressions and system level testing. Prior to SKMurphy, Anthony
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Crossing the Chasm – Look for a Niche in a Lot of Pain
Crossing the chasm between risk tolerant early adopters and risk averse early majority? Look niche markets of early majority prospects who are in a lot of pain.
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3 Things I Learned at WIC Tech Talk
Denise Brousseau gave a great talk on “Play Like the Big Guys: How To Use New Web Tools To Easily Build Your Company” at WIC April-16-2007.
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Questions That Sell By Paul Cherry
I had promised to check out and report back on “Questions That Sell: The Powerful Process For Discovering What Your Customers Really Want” by Paul Cherry, which was recommended by Jennifer Vessels at Next Step’s workshop “How to Sell the Real Value of Your Solution” on Thursday, November 7, 2006. This is a good book,
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Software Demo: Are You Showing The Last Thing First?
Are you showing the last thing first when you give a software demo? Put the key benefit or bottom line up front.
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CINA Panel on Blog: What It Can Do For You
A recap of a 2007 CINA Panel on Blog: What It Can Do For You. Panel was Sean Murphy, Zoli Erdos, and Henry Lu.
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Selling Around IT in Larger Firms
Large firm IT departments are “gatekeepers”. Their job is to keep the enterprise network computing infrastructure safe and operational. New software from a new vendor is almost always viewed as a threat. Most of the time, they will say NO to any new software. Most of the time our clients have to sell around them. Here’s five
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Building Communities using Search Co-op
We leveraged the Google Search Co-op starting in 2006 but Google has renamed that Programmable Search and blocked our original use case.
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What’s Your Passion?
Don’t forget the dream to change the world that got you started: your passion is an important element of craftsmanship and a commitment to excellence. What’s Your Passion? Recently, I chatted with a well-established consultant–she’s been working for more than a decade. She was having trouble developing a short elevator pitch to describe what she
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Interesting Discussions From Fast Forward 2007
Key takeaways triggered by Fast Forward 2007 talks, still a huge difference between Internet search and enterprise search.
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Bootstrappers Breakfast – Bootstrapping Startups Invited
Bootstrapping startups invited to join other bootstrappers–startup CEO’s, CTO’s, and founders–for breakfast and discussion. We meet at different restaurants in Silicon Valley from 7:30-9AM
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What is Your Website Grade?
I found an interesting little tool Website Grader which evaluates your website. It produces a score and a list of things you can do to improve it. Some of the things I don’t agree with, but most are pretty good. Last night I played with it and the best sites I looked at were 80-70/100
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