Idea to Revenue on December 6, 2007

This event is now SOLD OUT and no walk-ins will be accepted; we are offering it again on Saturday January 19 at the Moorpark Hotel in San Jose.

Invest four hours now to save months later finding a path to revenue: most software startups fail after they have working functionality but before they find their market. You will leave this workshop with a one-page strategic plan and a dashboard for measuring your progress.

This highly interactive session allows you to take a short structured break from your day to day challenges to focus on longer term objectives. By stepping back from your founder’s role, you can take time to understand customer, competitor, and employee perspectives on your product and your startup.

Our promise is that you will leave re-energized and with a richer perspective on your product and your business: you will also have a one page plan for 2008.

Thurs, Dec. 6, 2007 8:00 AM – 1:00 PM, Mountain View Register071206 SOLD OUT: No Walk-ins Accepted
Fenwick & West 801 California Street Mountain View, California 94041

Cost: $75 early registration; after Nov. 27 $95 (includes breakfast & lunch)

We will also be offering it:
Sat, Jan 19. 2008 8:00 AM – 1:00 PM, San Jose Register080119

Topics we will cover:

Goals for 2008: working from where you are now, how will you get there?

  • Double my revenue
  • Double my mailing list

Your Customer

  • Who is the customer specifically?
  • How is this person measured?
  • How has the customer done without you?

Your Product

  • What is the problem you solve?
  • What are your differentiating benefits?
  • How quickly can a customer get started and realize them?

Your Core Competencies from Your Customers Perspective

  • What have you accomplished that’s relevant to your plan?
  • How can you leverage your know how and experience to differentiate your firm and your product?

We will help you to understand and define your product, your customer, and your team’s competencies. Plan your immediate, mid-term, and long-term goals as well as an action plan to reach them. Clarify and clearly state your business model and path to revenue. As a part of your workshop registration, we will also follow up via e-mail and brief phone calls at two weeks, four weeks, 8 weeks, and 13 weeks to help you track your progress. You will leave with a one page action plan, a workbook, and 90 days of access to a private workspace with the workshop materials.

About the Workshop Leader

Sean Murphy has taken an entrepreneurial approach to life since he could drive. He has served as an advisor to dozens of startups, helping them explore new options and bring their businesses to new levels. His firm, SKMurphy, Inc., focuses on early customers and early revenue for software startups, helping engineers to understand business development.

Prior to SKMurphy, Sean worked in a variety of areas including software engineering, engineering management, application engineering, business development, product marketing and customer support. His clients include Cisco Systems, 3Com, AMD, MMC Networks, Escalade and VLSI Technology. Sean holds a BS in Mathematical Sciences and an MS in Engineering-Economic Systems from Stanford University.


  • 8:00 AM Breakfast & Registration
  • 8:30 AM Workshop begins
  • 12:30 PM Lunch & De-brief

Seating is Limited.

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