Archive for October 19, 2007

Three Phrases Prospects Should Not Find On Your Website

Written by Sean Murphy. Posted in Rules of Thumb, skmurphy

  1. Please Come Back Soon accompanied by a promise of more information shortly. If you do, don’t put a date next to it because when that date is three months old prospects get a “lost dial tone” sensation, they are not sure your firm is still active. Variations that are equally annoying:
    • Please check back soon
    • Please keep checking for changes
  2. This Page is Under Construction enough has been written about this one it’s still surprising to find it.
  3. Confidential – Do Not Distribute useful when competitors do this, less humorous as an “own goal.”

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