Three Phrases Prospects Should Not Find On Your Website

By | 2009-02-05T19:47:01+00:00 October 19th, 2007|Rules of Thumb, skmurphy|0 Comments
  1. Please Come Back Soon accompanied by a promise of more information shortly. If you do, don’t put a date next to it because when that date is three months old prospects get a “lost dial tone” sensation, they are not sure your firm is still active. Variations that are equally annoying:
    • Please check back soon
    • Please keep checking for changes
  2. This Page is Under Construction enough has been written about this one it’s still surprising to find it.
  3. Confidential – Do Not Distribute useful when competitors do this, less humorous as an “own goal.”

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