Welcome Entrepreneurs!

By | 2014-10-02T21:39:20+00:00 October 1st, 2006|Startups|7 Comments

Welcome Entrepreneurs

This blog is dedicated to entrepreneurs at any stage of their journey:  as individuals, in teams, and collectively.  We all hope to create a better world for our customers, our employees, our stakeholders, and our children.

Our Focus: Finding Early Customers For Emerging Technologies

Our focus is helping startups find early customers for emerging technologies. This is very different from the traditional sales and marketing at established firms. Correctly identifying early customers who can be references to others is key to introducing emerging technologies.

Although emerging technologies change the rules and often enable far reaching growth most early adopters are focused on near term risks and benefits, and it is to those concerns entrepreneurial teams need to speak to get a foothold. The decision to act as a “beta” software site or early user of new software tools often resembles a hiring decision (does the prospective customer want to “hire the team”) more closely than a technology adoption decision.

Emerging technology marketing is a distinct domain from classical product marketing, most of the traditional market assessment techniques are not effective: focus groups, surveys, etc…

Emerging Markets Require Key Commitments

Emerging markets require a strong commitment by the founding team to

  • appreciating the prospective customer and customer’s view,
  • rapidly evolving the product specification in response to feedback and customer experience,
  • ongoing refinement and delivery of customer focused solutions.

A Blog Is a Dial Tone For a Website

As to why I am adding a blog to this website I was very impressed by a blog entry I read in August of this year by Tim O’Reilly titled Round 2: Dial Tone

New applications often start out requiring operators, but eventually move towards dial-tone. For example, you can look at blogging as the “dial tone” equivalent of creating a web site. For ordinary folks (not most of my readers, but non-technical folks), creating a web site was something that required an operator. You went to a web design shop or an ISP and had them do it for you. The blogging revolution, the wiki revolution, the MySpace revolution, the CyWorld revolution, are really about providing a kind of self-service dial-tone for creating a web presence and community.

I think a blog also acts a dial tone for a website in that it signals a commitment for interaction and participation on the part of the authors. And that’s certainly the case here.

O’Reilly describes his Round 2 series as occasional postings around the theme that patterns and ideas recur. He closes the “Dial Tone” post with:

Once you frame the problem in this way, you understand that one of the challenges for IT departments and companies used to the IT mindset is to get the operators out of the way, and to build new processes that let users do the work for themselves. You also can ask yourself, where is dial tone going next?

I like that “Round 2” captures the sense of recurring business trends that can act as guides: you do not need to innovate in all aspects of your startup, making the technology work can be differentiation enough. I welcome your comments and a chance to learn more about your startup.

About the Author:

7 Comments

  1. […] You will leave with a better understanding of why your blog is the dial tone for your website. I wrote in Welcome Entrepreneurs that “I think a blog also acts a dial tone for a website in that it signals a commitment for interaction and participation on the part of the authors. And that’s certainly the case here.” […]

  2. SKMurphy » Three Most Popular Posts So Far January 24, 2009 at 11:58 pm

    […] We have a little over 400 posts up on the blog since we started with “Welcome Entrepreneurs” on October 1, 2006. I thought I would offer some guidance to newer readers on which have been the most popular. I have looked at popularity through three lenses: feed clickthroughs, unique page views, and total page views. Based on feed clickthroughs (in theory selected by regular readers, perhaps influenced by the title): […]

  3. […] Please Come Back Soon accompanied by a promise of more information shortly. If you do, don’t put a date next to it because when that date is three months old prospects get a “lost dial tone” sensation, they are not sure your firm is still active. Variations that are equally annoying: […]

  4. […] started blogging on this site October 1, 2006  with “Welcome Entrepreneurs” and have written almost 600 blog posts since then. My opening paragraphs are still […]

  5. […] is my 700th blog post since my first post “Welcome Entrepreneurs!” on October 1, 2006 which opened with: This blog is dedicated to entrepreneurs at any stage […]

  6. […] is my 1,226th post since my “Welcome Entrepreneurs” on Oct 1, 2006. I started SKMurphy in March 2003 when I took a leave of absence from Cisco, […]

  7. […] first post was Oct-1-2006: “Welcome Entrepreneurs!” Here are a few […]

Leave A Comment