Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Canvas – Marketing session, Ed Ipser shares how to identify your own early adopters, unique value proposition, and marketing …
SKMurphy’s bootcamp provides a proven Customer Discovery Framework for validating your idea with prospects to determine the real market need.
Lean Canvas Focus is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good …
Let’s face it, finding customers can be quite a challenge. In this interactive course, we will cover a variety of proven marketing techniques for growing your business: attendees will select one or two that fit their style and develop a plan to implement them in their business in the next 90 days.
Customer Discovery Bootcamp for Market Exploration Customer Discovery is critical if you want to create a product or service that serves potential customers’ needs, pain points, and challenges. Entrepreneurs can use Customer Discovery at any point in a startup’s journey; however, the early-stage discovery step is the most important. Spending time, money, and energy …
Customer Discovery Bootcamp for Market Exploration Read More »
In “Too Smart” Morgan Housel outlines three risks of intellectual arrogance: a lack of empathy, poor communication, and poor grasp of detail.
Successful entrepreneurs focus on the frequency and severity of customer problems. The primary reason why new technologies don’t get adopted is that the potential customer decides to continue living with the problem. Start the most serious
At the very beginning of starting your company, there is a high level of uncertainty in many dimensions. We ask questions that clarify and help people to move in the direction of their fears and uncertainties.
Cindi Thompson, CEO and founder of Climate Companion, shares her entrepreneurial journey and lessons learned.
Startup uncertainty at the very beginning is high in many dimensions. Good questions help to clarify your uncertainties.
Paul Scott shares lesson learned writing SBIR grants. His presentation covers the Grant Writing Application Process: – Letter of intent – Concept paper – Full proposal About the Speaker: Paul Scott has been a technical writer for over 20 years. He uses his training and experience as a scientist to help clients convey highly …
Lean Culture: Seed Funding Without Loans – An Introduction to SBIR Grants Read More »
Etienne Garbugli looks at finding product opportunities, and how entrepreneurs deliver value and gain a foothold inside businesses.
Sean Murphy was interviewed by Etienne Garbugli on “Working Capital: It Takes More Than Money” for the March 9, 2021 LeanB2B Podcast.
Entrepreneurs starting their first business often hunt for a cookbook of recipes to make sense of a journey that is alternating between bewilderment and frustration. But startups fight for existence in a competitive and evolving environment, where changes in the technical or social substrates can invalidate their strategy or enable competitors without warning.
This is a practical overview of social capital, an essential concept for bootstrappers despite being hard to measure. I offer suggestions for growing your business network, and enhancing your reputation, explaining why increasing social capital creates value for your startup.
This post explains the basics of intellectual property in practical terms for bootstrappers: trademarks, patents, copyright and trade secrets. An hour or two with an attorney can save you much trouble later on.
An exploration of the practical meaning of intellectual capital for entrepreneurs, including how to curate your experience and know-how.
There is a natural tendency for technical founders to base their pricing model on an engineering oriented value proposition. Looking at the full impact on business can enable higher prices, which in turn means more profit and faster growth. Wojciech Bulaty of Traffic Parrot describes the mental shift Sean Murphy helped him make to transition …
Your Pricing Model is a Key Lever for Profitability Read More »
This post explores meaning of financial capital for bootstrappers. It addresses the real costs of market exploration and product validation and verification.
New startups form in private conversations: here are some ways to make it easy for potential cofounders to find you based on the problem you are working on or customer need you plan to address.
