Sean Murphy Interview with Etienne Garbugli for the LeanB2B Podcast
Sean Murphy was interviewed by Etienne Garbugli on “Working Capital: It Takes More Than Money” for the March 9, 2021 LeanB2B Podcast. […]
Entrepreneurs Cannot Rely on a Cookbook or a Manual
Entrepreneurs starting their first business often hunt for a cookbook of recipes to make sense of a journey that is alternating between bewilderment and frustration. But startups fight for existence in a competitive and evolving environment, where changes in the technical or social substrates can invalidate their strategy or enable [...]
A Practical Introduction to Social Capital for Bootstrappers
This is a practical overview of social capital, an essential concept for bootstrappers despite being hard to measure. I offer suggestions for growing your business network, and enhancing your reputation, explaining why increasing social capital creates value for your startup. […]
Basics of Intellectual Property for Bootstrappers
This post explains the basics of intellectual property in practical terms for bootstrappers: trademarks, patents, copyright and trade secrets. An hour or two with an attorney can save you much trouble later on. […]
A Practical Introduction to Intellectual Capital For Bootstrappers
An exploration of the practical meaning of intellectual capital for entrepreneurs, including how to curate your experience and know-how. […]
Your Pricing Model is a Key Lever for Profitability
There is a natural tendency for technical founders to base their pricing model on an engineering oriented value proposition. Looking at the full impact on business can enable higher prices, which in turn means more profit and faster growth. Wojciech Bulaty of Traffic Parrot describes the mental shift Sean Murphy [...]
A Practical Introduction to Financial Capital for Bootstrappers
This post explores meaning of financial capital for bootstrappers. It addresses the real costs of market exploration and product validation and verification. […]
New Startups Form in Private Conversations
New startups form in private conversations: here are some ways to make it easy for potential cofounders to find you based on the problem you are working on or customer need you plan to address. […]
A Primer on Business Assets for High Technology Startups
Are you looking to build a business? No matter the stage you’re at, there are three kinds of business assets you will need to be successful in the long run. […]
40 Tips for B2B Customer Development Interviews
This post on B2B customer development interviews builds on one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews, contact us. Here are my lessons learned from taking part in interviews where the startup planned to offer a product [...]
Building WordPress Websites
Three reasons I like building WordPress websites: they are cost effective, they are scalable, and they easily support search engine optimization. […]
Benefits of SKMurphy Mastermind for Entrepreneurs
An SKMurphy Mastermind Group is an ongoing series of facilitated conversations among serious entrepreneurs. It enables collaboration on problems and opportunities and fosters joint accountability around effective ongoing action. […]
Mastering The Skill of Entrepreneurship
Expertise in a complex skill, like the skill of entrepreneurship, requires mastery of a constellation of techniques and methods. I use an essay by Ursula K. Le Guin “Where Do You Get Your Ideas From?” as a point of departure to explore the “continuous cultivation of a disposition, leading to [...]
Octavia Butler: Cultivate Habits That Enable Persistence and Learning
Octavia Butler rejects inspiration, talent, and imagination as essential to creative pursuits and suggests that habits that enable persistence and learning are the essential element. […]
Scott Berkun: How to Translate Observations and Creative Insight Into a Solution
In “The Dance of the Possible,” Scott Berkun outlines four tests for understanding the real work involved to translate observations and creative insight into a solution. […]
Concierge MVP or Service-First Forces You To Be Your Own Test Pilot
A concierge MVP or service -first approach delivers the benefits that your product offers as a service or consulting first, charging for the result not your time. […]
Napoleon Hill on Principles for Success in Business and Life
Napoleon Hill wrote “The Magic Ladder to Success” in 1930. Despite being a con man and failure for most of his life, Hill was able to accurately summarize a number of common sense rules for success. I have tried to pull out some key insights in this blog post, leaving [...]
Qualitative Research: Problem Exploration for Lean Startups
Key points from Mary Sorber’s presentation on “Qualitative Research: Problem Exploration for Lean Startups” at Lean Culture July-31-2018. […]
What to Expect at a Bootstrappers Breakfast
A Bootstrappers Breakfast is “counter-cultural” to the VC ecosystem focus at many events for entrepreneurs in Silicon Valley. Here are seven ways that we take a very different approach to facilitating events for entrepreneurs compared to most others in Silicon Valley. […]
Suhail Doshi: Avoid These Seven Temptations as a First Time Founder
Suhail Doshi, founder of Mixpanel, shared a candid assessment of mistakes he made in the first 18 months of the six startups he has founded in “The first 18 months of starting a company: it’s life or death.” Here are 7 key pieces of advice that highlight mistakes first founders [...]