1 Idea Stage

Lean Canvas Workshop

Lean Canvas Marketing

Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Canvas – Marketing session, Ed Ipser shares how to identify your own early adopters, unique value proposition, and marketing …

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Customer Discovery Bootcamp

Customer Discovery Bootcamp for Market Exploration

  Customer Discovery Bootcamp for Market Exploration Customer Discovery is critical if you want to create a product or service that serves potential customers’ needs, pain points, and challenges. Entrepreneurs can use Customer Discovery at any point in a startup’s journey; however, the early-stage discovery step is the most important. Spending time, money, and energy …

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SBIR Grants

Lean Culture: Seed Funding Without Loans – An Introduction to SBIR Grants

  Paul Scott shares lesson learned writing SBIR grants. His presentation covers the Grant Writing Application Process: – Letter of intent – Concept paper – Full proposal About the Speaker: Paul Scott has been a technical writer for over 20 years. He uses his training and experience as a scientist to help clients convey highly …

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Entrepreneurs Cannot Rely on a Cookbook or a Manual

Entrepreneurs starting their first business often hunt for a cookbook of recipes to make sense of a journey that is alternating between bewilderment and frustration. But startups fight for existence in a competitive and evolving environment, where changes in the technical or social substrates can invalidate their strategy or enable competitors without warning.

Pricing model key lever for profitability

Your Pricing Model is a Key Lever for Profitability

There is a natural tendency for technical founders to base their pricing model on an engineering oriented value proposition. Looking at the full impact on business can enable higher prices, which in turn means more profit and faster growth. Wojciech Bulaty of Traffic Parrot describes the mental shift Sean Murphy helped him make to transition …

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