1 Idea Stage

Pricing model key lever for profitability

Your Pricing Model is a Key Lever for Profitability

There is a natural tendency for technical founders to base their pricing model on an engineering oriented value proposition. Looking at the full impact on business can enable higher prices, which in turn means more profit and faster growth. Wojciech Bulaty of Traffic Parrot describes the mental shift Sean Murphy helped him make to transition …

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40 Tips for B2B Customer Development Interviews

This post on B2B customer development interviews builds on one of my most popular. If you would like help preparing for customer development interviews or reviewing results from recent interviews, contact us. Here are my lessons learned from taking part in interviews where the startup planned to offer a product or service to a business. …

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Mastering The Skill of Entrepreneurship

Expertise in a complex skill, like the skill of entrepreneurship, requires mastery of a constellation of techniques and methods. I use an essay by Ursula K. Le Guin “Where Do You Get Your Ideas From?” as a point of departure to explore the “continuous cultivation of a disposition, leading to skill in performance.”

Q: How to Explore an MVP For Knowledge Worker Productivity

Applications that improve knowledge worker productivity have to satisfy “prepared users” not “casual users” and are especially challenge to do customer discovery and development for. With his permission, I have included William Pietri (LinkedIn williampietri) answer to a real question from an early stage entrepreneur because I found it incredibly insightful. I have known William …

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In the Beginning Was the Doodle: Defining Startup Intellectual Property

Pete Tormey’s ebook “Startup Guide to Intellectual Property: Early Stage Protection of IP” is a great resource for founders on startup intellectual property. This blog post includes excerpts from the “Protecting IP Early” Chapter of Pete’s book. They cover some of the basic concepts of intellectual property and how to protect it early in your …

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