Etienne Garbugli looks at finding product opportunities, and how entrepreneurs deliver value and gain a foothold inside businesses.
From Needs to Opportunities:
How to Unpack Organizational Decision-Making to
Find New Product Opportunities by Etienne Garbugli
How do needs first appear inside organizations? What causes business stakeholders to agree to buy new, unproven technology?
In this hour-long discussion, Etienne looks at how needs and product opportunities first appear inside organizations, and how ambitious entrepreneurs can unpack organizational decision-making processes to deliver value and gain a foothold inside businesses.
Etienne Garbugli is a 3-time Startup Founder (Flagback, HireVoice and Highlights), a 5-time entrepreneur and a recognized customer research expert.
Etienne Garbugli highlights some opportunities for startups:
- Addressing emerging needs
- Solving immediate pains
- Address needs with greater precision
- Introducing solutions that aren’t compete
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“Innovation requires us to systematically identify changes that have already occurred but whose full effects have not yet been felt, and then to look at them as opportunities. It also requires existing companies to abandon rather than defend yesterday.”
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