Thought Leadership

Victorian Values

In an 1983 radio interview Margaret Thatcher defined Victorian values as  hard work, self-improvement, self-reliance, living within your income, cleanliness, self-respect, a duty to help others, pride in country, and being a good member of your community. Here are some excerpts from an April 15, 1983 radio interview with Peter Allen on The Decision Makers …

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Entrepreneurial Mindset: Create Value For Others

Creating value for others is the core of the entrepreneurial mindset. It enables the exchange of value that fuels entrepreneur’s efforts to bring new ideas and products to market. Dan Sullivan: Entrepreneurs Make Two Decisions In “The Great Crossover,” Dan Sullivan offers the following insight on entrepreneurial mindset: Successful entrepreneurs differ from other people–not in their …

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Five Blogger Outreach Mistakes To Avoid

I got the following unsolicited E-mail this morning; I think the marketing term for this is “blogger outreach.” I have redacted the name of the sender (“YYY”) and the name of the firm/product (“XXX”) but “[press kit]” and “[review/checkout]” were included verbatim in the original. There was no footer with an unsubscribe option although phone …

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Content Creation for Thought Leadership and Lead Generation

SKMurphy develops highly relevant and valuable content to attract, engage, and acquire customers. We help our clients organize and clearly articulate their experiences and insights in ways that generate inquires. We develop an editorial calendar that  complements SEO strategy and ecosystem partner relationships. We always consider audio, video, and animation options in addition to  leveraging …

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Greg Knauss on Bloggers: Experiential vs. Referential

Greg Knauss was a guest blogger on kottke last year and ended his two week stint with this observation on referential and experiential blogging: There are two kinds of bloggers, referential and experiential. […] The referential blogger uses the link as his fundamental unit of currency, building posts around ideas and experiences spawned elsewhere: Look at …

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