Shifting from Specialist to Founder
Shifting from technical specialist to founder brings a bottom line responsibility and the need to manage a host of new challenges.
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Startup Stages
Account Review Meetings Drive Startup Growth
Startup entrepreneurs should conduct account review meetings to stay close to customers, drive revenue, and build a repeatable business.
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Building and Leveraging a Partner Network
A startup begins with limited resources and credibility. Building and leveraging a partner network will add capabilities and spur growth.
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Key Principles for Developing Effective Case Studies
Case studies are critical to convincing B2B prospects to investigate your product and encouraging them to buy. Here are our key principles for developing effective case studies.
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The Three Question Test at the Bootstrappers Breakfast
At the Bootstrappers Breakfast we sometimes suggest “the three-question test” to help an entrepreneur get clarity on their target customer.
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Jeff Allison: How to Drive Innovation and Meet Commitments
Innovation requires experimentation that allows for the possibility of failure but the whole point of creating a program commitment process is to avoid failure.
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From Desk to Founder: How to Transition Into B2B Entrepreneurship in 2025
Étienne Garbugli teaches professionals and consultants how to become B2B founders.
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Micah Boster on Market Insertion
A recent conversation between Micah Boster on market insertion. We discuss how B2B startups develop the right product for the right market, and manage the introduction.
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Q: Cofounder Resigned and Surrendered his Equity
An entrepreneur writes, “After four months my talented and hardworking cofounder resigned and surrendered all of his equity. How do I convince him to come back?”
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Q: How do I tell if I am scaling prematurely?
It’s possible that you are scaling prematurely, but it’s become a catch all risk that bears more scrutiny. This conversation is condenses from a real email exchange with an entrepreneur
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Wolfgang Huber Describes Bootstrapping Matrix Requirements
Wolfgang Huber offers lessons learned from bootstrapping Matrix Requirements into leader in medical device documentation software.
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Q: How Many Warm Leads Are Needed for First Pilot Project?
My interview with Gabriel Weinberg was originally published Sep-8-2010. He was doing research for what became his fantastic book Traction. We talked for the better part of an hour and a half and I can remember he kept returning in different ways to what was needed to close your first dozen enterprise customers. This is
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Quick Take: Scaling Up a Small Team
Scaling up a small team in a bootstrapped startup can present some unanticipated challenges. Here are some things to watch out for.
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Alex Panait on Current Trends and Possible Futures for AI
I had a thought-provoking conversation with Alex Panait of Mission Automate on current trends and possible futures for AI applications.
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Q: How Do I Value an Equity Offer From a Startup?
Some suggestions for how to value an equity offer from a startup as part of a decision on whether to join.
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Q: I Cannot Get Prospects Interested in Conversations
There are many reason it can be difficult to get prospects interested in conversations, much less your product. Here are a few along with a suggested sequence of steps to determine their needs.
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What to Do Before You Find a Cofounder 2
A cofounder can make a huge difference in your rate of progress in getting your startup off the ground. But it’s better to get started on your own than wait until you find a cofounder.
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Challenging the ‘Growth at all Costs’ Startup Model
You don’t hear it as much in 2024 but “growth at all costs” was common advice for entrepreneurs in as you did 2013-2022 (and 1996 to 2001). Here are our reasons by we don’t recommend it for bootstrappers.
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Starting Small Can Lead to A Big Success
In a world where bigger often seems better, there’s a compelling argument to be made for the power of starting small.
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Delegating Enables Growth: A Solo Founder’s Experience
Some lessons learned on how delegating enables growth, shared by a solo founder who is now scaling his business with contractors.
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