Startup Stages

Finding new clients

How Do I Find Clients For My Consulting Business?

Whether you are just getting started or have done consulting for many years, the best way to find new clients is through referrals. If you have been in business for many years, satisfied customers are a great source of referrals. However, if you are a new consultant, you may have yet to satisfy customers but …

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Mike Krupit on Network Density and Fluidity

In the video below, Mike Krupit, founder of Trajectify, shares some interesting insights on  density and fluidity your network. Mike Krupit on Network Density and Fluidity An edited transcript for readers: Mike Krupit on the importance of your network The other thing I will say is having a network. When we’re starting a business, we’re …

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Kristin Zhivago

Kristin Zhivago: How to put yourself in your customers shoes

Video and transcript from the “How to put yourself in your customers shoes” briefing by Kristin Zhivago at the March 2022 Lean Culture meetup. She highlights the importance of putting yourself in your customers’ shoes in order to develop a more effective marketing strategy and ultimately drive revenue growth.

Lean Canvas – Experimentation (Video Available)

Lean Canvas Experimentation is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for. Focus Marketing Operation Finances Experimentation In this Lean Startup Canvas session on Experimentation, Ed Ipser shares how to use your lean startup canvas to design and conduct experiments …

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