Don’t Assume Everyone is a Potential Customer
Don’t assume everyone is a potential customer: it diffuses your efforts across many prospects who don’t see the need or aren’t willing to pay.
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Startup Stages
Five Signs Your Startup May Be a Hobby
Among the five signs your startup may be a hobby: you are not making real offers that include a price, delivery date, and a promised result.
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Subscription Engines for CPG: Which Model Fits Your Brand?
Subscriptions aren’t one thing. They’re a category of mechanics, and the right one depends on your product, margin structure, and how your customers actually buy. In this video, Igor Krasnykh walks through the main subscription engines CPG brands can apply (replenishment, curation, access/membership, build-your-box, and hybrid models) with real examples of who each one works
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Why Spreadsheets Still Rule Finance and Why That’s a Problem
Martha Ryan’s blog post offers a practical look at why spreadsheets still dominate finance—and the hidden risks they create. A must-read for CFOs, analysts, and anyone relying on data-driven decisions every day.
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The AI Gold Rush: It Still Takes Teams
A conversation between Norbert Korny, Jeff Allison, and Sean Murphy on the AI Gold Rush and why teams are still required for success.
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Lessons Building a Scalable Education Business
Amadeus Ciok, Founder of Learn Vibrant Math Tutoring, shares the real-world lessons building a scalable education business.
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Bootstrapping Your Way from Services to Scalable Products
Ellen Grace Henson explains how many companies bootstrap from services to scalable products.
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Masterminds help founders with empathy, feedback, follow through
A mastermind or peer-to-peer advisory group offers founders practical feedback, helping them to develop empathy and follow through on plans and commitments.
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Introducing Emerging Technology
Introducing emerging technology is a significant challenge for founders. These technologies typically support discontinuous products that break customer task models and workflows when they are first introduced into a market.
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Manage Communication and Coordination to Achieve Synergy
Organizations that rely on design and creative problem solving need to manage communication and coordination to achieve synergy.
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Startup Viability Toolkit: 6 Viability Worksheets to Test and Validate Your Business Idea
We developed a set of business viability worksheets that help startup entrepreneurs think clearly and make informed decisions.
Validate your MVP & Value Proposition Bootcamp
How do you validate your MVP? Testing an MVP involves launching the simplest functional version of the product and observing how users interact with it. The goal is to assess usability, gather feedback, and analyze behavior to learn what features matter most and which assumptions hold true.
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A Roundtable with Front Line Managers at IEEE-TEMS
Insights from a roundtable with front line managers at IEEE-TEMS: trust, empathy, expertise, and AI skills will all be important in 2026.
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Sales KPIs for Startups
For salespeople, KPIs must be connected to revenue like the number of leads generated and how those leads convert through the sales funnel.
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Shifting from Specialist to Founder
Shifting from technical specialist to founder brings a bottom line responsibility and the need to manage a host of new challenges.
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Account Review Meetings Drive Startup Growth
Startup entrepreneurs should conduct account review meetings to stay close to customers, drive revenue, and build a repeatable business.
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Building and Leveraging a Partner Network
A startup begins with limited resources and credibility. Building and leveraging a partner network will add capabilities and spur growth.
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Key Principles for Developing Effective Case Studies
Case studies are critical to convincing B2B prospects to investigate your product and encouraging them to buy. Here are our key principles for developing effective case studies.
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The Three Question Test at the Bootstrappers Breakfast
At the Bootstrappers Breakfast we sometimes suggest “the three-question test” to help an entrepreneur get clarity on their target customer.
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Jeff Allison: How to Drive Innovation and Meet Commitments
Innovation requires experimentation that allows for the possibility of failure but the whole point of creating a program commitment process is to avoid failure.
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