Sean Murphy recently explained to a client his perspective on change agents inside a business and the signals that he looks for to identify early adopters.
Birds of a feather flock together: in addition to asking for referrals, entrepreneurs exploring a new market are well advised to ask early prospects what groups or communities they belong to. Here are some techniques we have found useful for getting oriented to a subculture or community of practice.
In February 2010 Derek Sivers gave a great talk on “How to Start a Movement” that offered some important tips for leaders and but offered the surprising conclusion that concluded that the most important and underappreciated key to a successful movement was the follower’s courage to follow and ability to show others how to follow.
Some models I like for change management in organizations. Startup entrepreneurs frequently have to navigate the challenges managing change as a part of the sales process. Intrapreneurs should find this list useful as well. I welcome any suggestions for additions, refinements, or improvements.
Today many change initiatives (and new software sales almost always involve the key elements of a change initiative) rely on interviews and replicating the results from an existing “manual system.” Processes mining tools and techniques will play an important role here.
In Reamde, Neal Stephenson captures the value that a company founder can continue to provide after significant growth: change agent.