Qualitative Research: Problem Exploration for Lean Startups
Key points from Mary Sorber’s presentation on “Qualitative Research: Problem Exploration for Lean Startups” at Lean Culture July-31-2018. […]
Hotels near October 2018 Great Demo! Workshop
The October 2018 Great Demo! Workshop at Embassy Suites by Hilton in Milpitas that past attendees have stayed at and enjoyed. A list of other nearby hotels. […]
What to Expect at a Bootstrappers Breakfast
A Bootstrappers Breakfast is “counter-cultural” to the VC ecosystem focus at many events for entrepreneurs in Silicon Valley. Here are seven ways that we take a very different approach to facilitating events for entrepreneurs compared to most others in Silicon Valley. […]
Suhail Doshi: Avoid These Seven Temptations as a First Time Founder
Suhail Doshi, founder of Mixpanel, shared a candid assessment of mistakes he made in the first 18 months of the six startups he has founded in “The first 18 months of starting a company: it’s life or death.” Here are 7 key pieces of advice that highlight mistakes first founders [...]
Scouting a Promising Market: Sending Spies Into Canaan
The difference between scouting a new market and scouting a promising market is that the former may not exist–or come into existence–while the latter clearly exists because it’s already occupied. […]
Q: How Do I Make Sure I Understand The Customer’s Problem and Present a Vision of a Solution?
Customer development–discovery driven sales–requires that you first understand the customer’s problem then present a vision of a solution. If that is acceptable you can proceed to a demonstration that provides technical proof of value. […]
Combine Clear Goals with Delegation Based on Expertise for High Impact
I re-read “Up the Organization” by Robert Townsend and was struck by how many of his insights were still applicable. The first chapter offers a recipe for breakthrough impact: combine clear goals with delegation based on expertise. […]
So Good They Can’t Ignore You
“So Good They Can’t Ignore You” by Cal Newport offers a very good model for creating a good career or prospering as an entrepreneur. […]
How Do I Move From Being Capable to Offering Expert Consulting?
Offering expert consulting means developing a specialization and focus that enable you to execute with distinction. The phrases “finding the niche for your product” and “product market fit” are essentially equivalent. A key definition of a market is that members reference each other’s buy decisions and therefore building up a [...]
Constructive Pessimism
Many entrepreneurs who are naturally optimistic make a serious mistake in discouraging pessimistic thinking instead of putting it to good use. The clever utilization of constructive pessimism is one of the keys to success. […]
Extracting Competitive Insights From Demos: SCIP Tue-May-24-2016
I am giving a talk on “Extracting Competitive Insights from Software Demos: Crafting and Refining Your Company’s Message Through the Analysis of a Competitor’s Demo” at the Silicon Valley Chapter of the Society for Competitive Intelligence (SCIP) Tue-May-24 at 6PM. […]
Texas Hold’Em as a Model for Technology Startups
Texas Hold’Em offers some useful models for technology startups: pick the right table (competitors) and understand how your cards best combine with common cards (the status quo and adjacent possible) […]
Verdafero Explainer Videos
Here are two explainer videos Verdafero has produced: the first is intended for REIT executives, the second for general managers of hotels. They condense key symptoms for a customer need or problem and the impact of Verdafero on the bottom line. […]
Bill Watterson on the Real World
Excerpts with commentary on Bill Watterson’s 1990 Kenyon College address: “Some Thoughts on the Real World By One Who Glimpsed it and Fled.” […]
Seven Best Insights From StartupLJackson on Startups
StartupLJackson was the alter ego of Parker Thompson (@pt) who tweeted insights for entrepreneurs from 2011-2016. Here are my pick for his seven best with some additional commentary. […]
Getting More Customers Workshop April 23, 2016
We are offering our “Getting More Customers” workshop 9:00am-1:30pm on Sat-Apr-23-16. Spend a morning working on your business with a mix of lecture, discussion with peer entrepreneurs, and reflection and writing. You will leave with a plan for getting the phone to ring and your inbox to fill with inquiries. [...]
Rock Paper Scissors
Technology markets look like a game of rock paper scissors. Startups have to find an effective counter to a competitor’s offering not just a slightly better version. Their pebble cannot beat the incumbent’s rock, they have to use paper (and scissors is a really bad idea). […]
Scott Robertson Offers Five Tips on Content Marketing
Scott Robertson had a great post up last month on how to make content marketing work: be relevant, be different, be real, be useful, and be consistent. Here are some excerpts along with additional thoughts and commentary. […]
A Serious Conversation Can Change Your Life
Theodore Zeldin gave a series of six lectures on conversation that were collected in slim book called “Conversation: How Talk Can Change Our Lives.” I found it offered a number of insights on what is needed for a serious conversation. And since serious conversation is one of the primary tools [...]
Your First Dozen Enterprise Customers
My interview with Gabriel Weinberg was originally published Sep-8-2010. He was doing research for what became his fantastic book Traction. We talked for the better part of an hour and a half and I can remember he kept returning in different ways to what was needed to close your first [...]