When I spoke on Thought Leadership at the San Bruno Rotary Club on August 6 this “four way test” was printed on all of the placemats. It was the first time I had encountered it and I found it to be a useful insight for evaluating a course of action.
Thought Leadership: Rotary Club Four Way Test Read More »
I gave a briefing to the San Bruno Rotary on Thought Leadership on Aug-6-2014. Here is the audio for the core of the talk (I have cut the introduction and about ten minutes of Q&A) Or download from http://traffic.libsyn.com/skmurphy/ThoughtLeadership140806c.mp3 Here is my handout from the talk.
Thought Leadership: A Briefing For San Bruno Rotary Read More »
A real thank you email from a Voler Systems newsletter reader sent to Walt Maclay, who thanked us for creating such good articles.
Thanks for Creating Such Good Articles Read More »
SKMurphy develops highly relevant and valuable content to attract, engage, and acquire customers. We help our clients organize and clearly articulate their experiences and insights in ways that generate inquires. We develop an editorial calendar that complements SEO strategy and ecosystem partner relationships. We always consider audio, video, and animation options in addition to leveraging
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Greg Knauss was a guest blogger on kottke last year and ended his two week stint with this observation on referential and experiential blogging: There are two kinds of bloggers, referential and experiential. […] The referential blogger uses the link as his fundamental unit of currency, building posts around ideas and experiences spawned elsewhere: Look at
Greg Knauss on Bloggers: Experiential vs. Referential Read More »
