Content Creation for Thought Leadership and Lead Generation

At SKMurphy we help clients with content creation, organizing their expertise and insights as text, audio, video, and animation.

Content Creation for Thought Leadership and Lead Generation

SKMurphy develops highly relevant and valuable content to attract, engage, and acquire customers. We help our clients organize and clearly articulate their experiences and insights in ways that generate inquires. We develop an editorial calendar that  complements SEO strategy and ecosystem partner relationships. We always consider audio, video, and animation options in addition to  leveraging public speaking events for lead generation.

Good content should be useful, interesting, and even funny to your customers. Material should be clear and concise, it should be use the language that your customers normally use to talk about their challenges and their needs.

Here are a couple of articles that we developed:

• Are You Making a Medical Device?
• Nurse Case Manager’s RTW ROI Whitepaper
• Reduce risk by managing leading edge components
• Bill Review Silos Cost Payers Over $2 Billion
• Lucene: An Interview with Otis Gospodnetic

And here is some example videos

• BeamWise Demo For BiOS 2014
• UR Now Selects DataCare’s Utilization Review Software
• Tools For Maximizing Your Research ROI
• Lessons Learned Implementing the Great Demo! Methodology
• Video Animation Project for Motorola Engineering Team