A real thank you email from a Voler Systems newsletter reader sent to Walt Maclay, who thanked us for creating such good articles.
Thanks for Creating Such Good Articles
Below is an email we received from a client after the last enewsletter we did for them.
From: Walt Maclay Sent: Wednesday, February 12, 2014 9:07 AM To: Theresa Shafer Subject: Hello
The last newsletter generated a good response. Here’s an example of a lead that probably wouldn’t have happened without it.
Thanks for creating such good articles!
From: Reenu Saini Sent: Monday, February 10, 2014 1:21 AM To: Walt Maclay Subject: Hello
How are you doing? I got your article about obsolescence last week and thought it was interesting. In fact we are currently going through an exercise doing just that here. I wonder if you’d like to touch base some time tomorrow or this week? We have a current RFP I’m sending out to help with this work. I’d like to get your thoughts.
SKMurphy Take: good content solves many of the same problems that your product or service does. Good articles are relevant, different, realistic, useful and delivered consistently so that your audience look forward to them. Well written content can help a consulting firm demonstrate their expertise and familiarity with important challenges their customers may face. A good thought leadership article allows a reader to discern important events and trends at work in the present, predict their likely effects, and offer perspective and actionable advice in time to have an impact.