Successful entrepreneurs focus on the frequency and severity of customer problems. The primary reason why new technologies don’t get adopted is that the potential customer decides to continue living with the problem. Start the most serious
Focus on Frequency and Severity.
“When you are trying to decide which customer problem you should aim your product at, focus on frequency and severity. If it’s something that would be so bad that it would cause just a meltdown, you should focus on that problem. And then the other one is just the little annoying things that you’re always having to fix over and over and over. So you could try to think about those two things when you try to decide which problems to go off and solve.” – Timothy Lombard, Data and Insights Analyst Freelance Consultant
SKMurphy’s take on focus on frequency and severity:
This is really about technology adoption. Future buyers will accept new solutions when the status quo is so painful or so risky that they have to or they are experiencing an ongoing annoyance which is adding friction and frustration to a common task or regular process. The primary reason why new technologies don’t get adopted is that the potential customer decides to continue living with the problem. You need to make sure that you are addressing a problem they are willing to spend money to fix–or at least improve.