Lean Canvas Marketing

Lean Canvas Marketing is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for.

  1. Focus
  2. Marketing
  3. Operation
  4. Finances
  5. Experimentation

In this Lean Canvas – Marketing session, Ed Ipser shares how to identify your own early adopters, unique value proposition, and marketing and sales channels. Key take aways are a simple formula for your unique value proposition and identified your channels.


Additionally he offers this simple formula for your unique value proposition is [Startup] is for [customer] who [problem/need/solution] unlike [competitor], [startup] [differentiation].

Unique Value Proposition


Ed offers a formula for tag lines. [Startup] is [familiar] for [new market or niche].


In the video below, Ed explains marketing channels.


Ed explains how you can use your Unique Value Proposition (UVP).


Ed encourages getting out and get into conversations.



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