Lean Canvas – Experimentation (Video Available)

Lean Canvas Experimentation is part of a five part series by Ed Ipser where he explains how to use the Lean Canvas and what it is good for.

  1. Focus
  2. Marketing
  3. Operation
  4. Finances
  5. Experimentation

In this Lean Startup Canvas session on Experimentation, Ed Ipser shares how to use your lean startup canvas to design and conduct experiments and to pivot to new opportunities.

In the video snippet below, Ed Ipser shares why you should not skip experimentation and go right to scaling.




You have to be careful not to go into scaling prematurely. Many founders have made that mistake because they were in a hurry. They thought, “Well, let’s just skip all this experimentation stuff and go straight to building a company and getting as many customers as we can and building up revenue.” That’s usually a big mistake, unless you’re really lucky. The point of the experimentation phase is to validate things, to get that product market fit before you start scaling and wasting a lot of money in premature scaling.

Traction always looks closer than it actually is. Entrepreneurs tend to be optimistic, they see things in your Lean Canvas. It makes sense to you. It seems like you need to verify a little bit here and there, and that will be adequate validation. But the reality is that it can be a long and difficult process, and  you need to approach it that way.

Full Lean Canvas – Experimentation video session


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