2022 Customer Discovery Bootcamp Starting Saturday January 22

SKMurphy’s 2022 Customer Discovery Bootcamp provides a framework for validating your idea with prospects to determine the real market need.

2022 Q1 Customer Discovery Bootcamp Starting Saturday January 22

SKMurphy’s Customer Discovery Bootcamp is a six week program where we help you review

• Outreach message in email / forums
  • Target Customer
  • Problem/Need
  • Message
  • Who or Where to send message
  • Rough outline for customer interview (3-6 questions)
• Preparing for and debriefing from customer interviews.
• Demo and Sales pitch
• Website messaging
• Creating and managing a basic sales process that the founders run
• Lead generation models

It’s an inverted classroom model where you watch some short pre-recorded lessons and then apply them as homework to your startup. We then have a live Zoom session with three to six entrepreneurs where for 90-120 minutes we walk around your answers (or results of your discovery efforts) and help you refine your approach.

Q1/22 Customer Discovery Bootcamp Session Schedule

We have scheduled our 2022 Q1 Customer Discovery workshop on Saturdays:

1. Jan 22nd 1:30-3:30 pm
2. Jan 29th 1:30-3:30 pm
3. Feb 12th 1:30-3:30 pm
4. Feb 19th 1:30-3:30 pm
5. Feb 26th 1:30-3:30 pm
6. March 5th 1:30-3:30 pm

Update Tue-Jan-18: The inverted classroom model means that the videos and worksheets for preparation work for Saturday Jan 22 is ready now for you to apply to your startup idea. We will discuss the results of the exercises on Saturday.

As the “teacher” I find it to be a very different experience from running a standard workshop. You jump to the post exercise conversations and it’s more in depth as a result. It also allows the students to take more time on the exercise–or at least they become less of a firedrill than they are in a standard workshop where you say, “OK take 20 minutes and answer these questions for your startup.”

I think 6 2 hour sessions spaced a week apart is a better way to cover a lot of the material than a concentrated day to day and half.

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Additional Information

• Customer Discovery Framework
• Customer Discovery Bootcamp for Market Exploration
• 5 Ways To Start Customer Discovery Interviews
• Six Elements to Extract From Customer Discovery Interviews
• Founders Must Engage in Customer Discovery Conversations To Close Early Sales
• Getting Better at Customer Discovery Conversations
• How To Determine Your Competition During Customer Discovery
• Q: Can We Launch First and Ask Customer Discovery Questions Later?
• User Experience Research vs. Customer Discovery
• 40 Tips for B2B Customer Development Interviews