Lead Generation

Q: How Do We Get A Business Prospect To Talk To Us?

2 Open for Business Stage, Lead Generation, Sales, skmurphy, Startup Advice Column / By /

Each interaction with a  business prospect or a customer has to promise an exchange of value: their time or money for at least the strong possibility of benefit. Many of the startup fantasy camp customer development training models neglect this and teach beginning entrepreneurs to rely on the kindness of strangers. This may work in

Q: How Do We Get A Business Prospect To Talk To Us? Read More »

Getting More Customers Workshop April 23, 2016

3 Early Customer Stage, 4 Finding your Niche, 5 Scaling Up Stage, Lead Generation, skmurphy, Workshop / By /

We are offering our “Getting More Customers” workshop 9:00am-1:30pm on Sat-Apr-23-16. Spend a morning working on your business with a mix of lecture, discussion with peer entrepreneurs, and reflection and writing. You will leave with a plan for getting the phone to ring and your inbox to fill with inquiries.

Getting More Customers Workshop April 23, 2016 Read More »

Early Sales Efforts Foster Value Co-Creation

Lead Generation, Sales, skmurphy / By /

Two key tasks we help early stage teams with are preparing for and executing successful negotiations of complex long-term business relationships. These early sales efforts must foster value co-creation with customers because both parties understanding of requirements will continue to evolve as the product is deployed and gains wider use.

Early Sales Efforts Foster Value Co-Creation Read More »

10 Press Release Topics for Consultants

Lead Generation, tshafer / By /

10 Press Release Topics for Consultants was first published on PATCA.org Press releases are a good way to get instant publicity for your consulting practice and also helps in SEO. Typically, they are e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks who might pick it up and do an

10 Press Release Topics for Consultants Read More »

Your First Dozen Enterprise Customers

3 Early Customer Stage, 4 Finding your Niche, Customer Development, Demos, Lead Generation, Rules of Thumb, Sales, skmurphy / By /

My interview with Gabriel Weinberg was originally published Sep-8-2010. He was doing research for what became his fantastic book Traction. We talked for the better part of an hour and a half and I can remember he kept returning in different ways to what was needed to close your first dozen enterprise customers. He recently

Your First Dozen Enterprise Customers Read More »

Five Blogger Outreach Mistakes To Avoid

Lead Generation, skmurphy, Thought Leadership / By /

I got the following unsolicited E-mail this morning; I think the marketing term for this is “blogger outreach.” I have redacted the name of the sender (“YYY”) and the name of the firm/product (“XXX”) but “[press kit]” and “[review/checkout]” were included verbatim in the original. There was no footer with an unsubscribe option although phone

Five Blogger Outreach Mistakes To Avoid Read More »

Scroll to Top