We recently interviewed Adam Verhasselt, founder and creative director at Vlux Visual. He creates music visuals and augmented reality experiences to build brands from the ground up.
Startup Lessons Learned with Adam Verhasselt
Adam shared some recent custom pieces for album covers, Spotify loops, and YouTube visualizers. They use cinema 4d with an octane plugin to create these super cool, dense, complex, 3d artwork. Vlux Visual creates a branded collection of art that represents the band and their music.
Lessons Learned by Adam Verhasselt
Adam shares key lessons learned in the video below, including pivoting for market fit, communication, and getting customer feedback.
Do something epic today!
So I’ll give you an example. I could spend all day designing a new page on the website that’s going to organize art better and make things look a little bit nicer, or like a new form that seems more like slick and with it and conversational, instead of our current one. And I could spend all day on it–seriously–and I could tinker with it and enjoy the tinkering. But if I just spent 30 minutes trying to find six entertainment lawyers and reached out after another hour or so drafting an email with a couple of different versions, that could be worth a week of effort if I just did that. So I try to focus on being productive rather than just busy. I like Jeff Bezos, and his analogy is that it’s always ‘Day 1.’ So I ask myself if I could only get one thing done today, what would be the most epic thing to get done? Or if I only have an hour to work on the business today, what will I do with this hour?
Adam Verhasselt on focusing on impact and results over effort
I really like what Adam is saying here, it’s critical that entrepreneurs focus on being productive rather than just busy. He likes Jeff Bezos’s Day 1 message from his 1997 Amazon Shareholder’s Letter ”
Amazon.com passed many milestones in 1997: by year-end, we had served […] But this is Day 1 for the Internet and, if we execute well, for Amazon.com. Today, online commerce saves customers money and precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery. Amazon.com uses the Internet to create real value for its customers and, by doing so, hopes to create an enduring franchise, even in established and large markets.”
Adam focuses on being productive rather than just busy. He likes Jeff Bezos’s analogy. It’s always day one. He often thinks, “if I could only get one thing done today, what would be the most epic thing to get done? Or if I only have an hour to work on the business today, what am I gonna do with this hour?” In the below video, Adam offers advice to fellow founders.
In the video below, Adam shares some of his 2022 goals.
Full video of Adam Verhasselt’s interview