Workshop

Peter Cohan: Differentiating Your Offers Starts With The First Contact

Demos, Events, skmurphy, Workshop / By /

Another excerpt from Peter Cohan’s very insightful new article  “Stunningly Awful vs. Truly Terrific Competitive Differentiation – What, When, and How” From the customers’ perspective vendors are “differentiating”, positively or negatively, with every contact, every meeting, and every deliverable.  Let’s explore possible negative differentiation first.  How do you feel about: Vendors that cold call you – repeatedly? […]

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MVP: What’s Really Under Your Control

3 Early Customer Stage, Community of Practice, Customer Development, Lean Startup, Workshop / By /

We use this definition in our “Engineering Your Sales” and “Validating Your MVP” workshops and our MVP clinics. Our focus is on developing and selling products to businesses so that biases the definition a little bit but it’s important to remember what’s under your control in crafting your MVP: The particular type of customer: you

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Peter Cohan: Discovery Conversations Enable Effective Product Differentiation

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Peter Cohan has a very insightful new article out, “Stunningly Awful vs. Truly Terrific Competitive Differentiation – What, When, and How“, that outlines how to use discovery conversations to enable effective product differentiation.  What follows are some excerpts with additional commentary but the entire article is worth reading.

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Don’t Miss “Capturing Intellectual Property” Silicon Valley Workshop Oct-19-2013

Events, Legal Issues, skmurphy, Workshop / By /

Register for  “How to Invent” for free Udemy course at http://www.udemy.com/how-to-invent/ “How To Invent” is a step-by-step guide for non-inventors to start inventing. It is organized as  screencast lectures, practice sessions, and quizzes. It  offers process for capturing on paper key ideas in your head that you want to document as intellectual property and possibly

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Validating Your MVP For B2B Startups at SF Lean Startup Circle Tue-Jun-4

3 Early Customer Stage, Customer Development, Events, Lean Startup, Workshop / By /

We have been invited back the SF Lean Startup Circle to present our “Validating Your MVP and Value Proposition for B2B Startups” workshop on June 4, starting 5:30pm. This interactive workshop will address: How a B2B startup should think about  message, MVP, and launch. Understand who buys your product and how they calculate its value and

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Get Out of Your Batcave: Customer Development for Lean Startups

skmurphy, Workshop / By /

Join us on Tuesday, May 7, 2013 for a new class “Get Out Of Your Batcave: Customer Development for Lean Startups” from 6:30 PM to 8:00 PM at Education @ PARISOMA in San Francisco, CA. You’ll learn how to: Establish “ground truth” in an early market Use an MVP (minimum viable product)  to explore the

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Validating Your MVP & Value Proposition at Lean Startup Circle SF Apr-2

Events, Lean Startup, Workshop / By /

Join us in San Francisco for an interactive workshop “Validating your MVP & Value Proposition.”  We will cover a variety of proven techniques for validating your MVP & value proposition for B2B startups. When: 5:30-8:30 PM Tue-Apr-2-2013 Where: 1355 Market, Suite 488, San Francisco Cost: $60 This interactive workshop will provide: Systematic approach to validating your

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Financial Modeling for Startups on September 24, 2008

1 Idea Stage, Events, Funding, skmurphy, Workshop / By /

SOLD OUT — NO WALK-IN ACCEPTED Getting a handle on your financial roadmap is a key element of any startup’s success. A solid financial model will help you: i) gain insight into your business; ii) set a common direction for management; and iii) secure angel or venture capital investment. Wed Sept. 24 11:30-1:30pm Plug &

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Engineering Your Sales Process on October 14, 2008

Events, skmurphy, Startups, Workshop / By /

Tues, Oct 14, 2008 9:30 AM – 1:00 PM Fortis General Counsel, One Lagoon Dr Suite 100 Redwood Shores CA 94065 Register : https://www.123signup.com/register?id=tpzdb Building a repeatable sales process is key to a sustainable business, understanding how to scale your sales process is key to revenue growth. Learn how to synchronize your sales process with

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Cohan’s Advanced Topics Workshop on March 8, 2008

Events, Sales, Silicon Valley, Workshop / By /

Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! In response to requests for assistance on demo delivery we have added an afternoon session to our March 8 Great Demos workshop. If this is your first exposure to the Great Demo come for the morning

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Cohan’s Great Demo on March 8, 2008

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For next Great Demo Seminar by Peter Cohan see https://www.skmurphy.com/services/workshops/ Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! This is an interactive workshop with Peter Cohan geared especially for startup entrepreneur. Bring a copy of your demo and be prepared to present it. As

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