Rules of Thumb

Thomas Schelling on Strategic Surprise

It’s been 17 years since the Sep-11-2001 attack and almost 77 years since the Dec-7-1941 Pearl Harbor attack that started World War 2. Both attacks achieved strategic surprise and had substantial long-term effects. What follows are some excerpts from the forward by Thomas Schelling Roberta Wohlstetter’s book “Pearl Harbor: Warning and Decision.”

Newborns vs. a Startup’s First Product

Two folks in different Mastermind groups added newborns to their households in the last few months experiencing all of the joys and anxieties and frustrations and insights they bring. I thought it would be fun to compare a startup’s first product with a couple’s first child.

Checklist for Gathering Competitive Insight From a Demo

Suhail Doshi: Avoid These Seven Temptations as a First Time Founder

Suhail Doshi, founder of Mixpanel, shared a candid assessment of mistakes he made in the first 18 months of the six startups he has founded in “The first 18 months of starting a company: it’s life or death.” Here are 7 key pieces of advice that highlight mistakes first founders typically make.

Six More from Akin’s Laws of Spacecraft Design

David L. Akin is the Director, SpaceSystems Laboratory at the University of Maryland. He is also the author of “Akin’s Laws of Spacecraft Design.” He lists more than 40 laws: I selected ten when I blogged about “Applying Akin’s Laws of Spacecraft Design To Startups” here are six more that I thought were directly applicable …

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2018 Renunciations

Peter Drucker has suggested that businesses organize their abandonment of business and practices that they never would have started doing if they knew when they start what they know now. This is my effort at 2018 renunciations for SKMurphy, Inc and in my personal life.

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