Customer Development

We borrow the term customer development from Steve Blank and his book “Four Steps to the Epiphany.” We don’t feel that start-ups have the luxury of separate marketing, sales, business development efforts. In the early days there are just two challenges: product development and customers development.

Comments (1)

Leave a comment


SKMurphy workshopsIdea to Revenue
Great Demo
Validating your MVP
Customer Development
Getting More Customers
Engineering Your Sales Process
Learn more

Startup Advisor

SKMurphy Startup AdvisorMastermind
Leaders in Tech
Book Club for Business Impact
Learn more


SKMurphy Early Customers & Early RevenueLeads
Learn more

Quick Links

Bootstrappers Breakfast Link Startup Stages Clients In the News Upcoming Events Office Hours Button Newsletter SignUp