Startup Stages: Idea to Revenue


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Scaling Up
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Finding your Niche
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First Customers
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Idea/Formation
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Open for Business

The Idea and Formation stage starts with one or more ideas and may end with a team formed around a working consensus on how to evaluate the technical and market feasibility of the idea(s).

In the Open for Business stage you have a business ownership structure, and you have the necessary documents and tools in place to transact business: e.g. business license, Federal Tax ID, software license, etc…

Early Customer stage is where you develop your first customers. First sales are generally to friends who know and trust you. These customers can become reference to future customers.

The next stage, Find Your Niche, is where businesses are beginning to find their core customers and to establish their niches. Businesses have a common set of customers that reference each others buy decisions.

The Scaling Up stage is growing a sustainable business to additional niches and expanding your customer base. Cash flow has become more stable and predicable. Team needs to move from small team of generalist to a collection of specialist.