We provide strategic advice on company development, product planning, and new product introduction. Our focus is on early customers and early revenue for technology startups.
OFFICE HOURS
We help you
- identify your customer and their buying process,
- select “target rich environments” both online and face to face where you can meet prospects
- discover your customer’s pain, need, opportunity, or critical business issue,
- determine your benefits and how to present them in demos and proposals,
- engineer and manage your sale process,
- prepare for, negotiate, and close deals at a price that reflects your value to the customer
There are many proven ways to generate leads. Request a briefing to discover which is best for you.
Not making your revenue target? We can help with sales review and negotiation for closing deals or establishing strategic partnerships.
SKMurphy’s Role as a Long-Term Advisor
In the early days, the challenge wasn’t just selling—it was finding the right prospects. SKMurphy helps identify niche markets and “blue ocean” opportunities by examining where potential customers spend their time, including podcasts, industry networks, blogs, and mailing lists. This gives the startup a roadmap for lead generation beyond cold calls.
At SKMurphy, we embed ourselves alongside the founding team, offering the steady counsel and frameworks needed to move from experimentation to predictable results. SKMurphy plays a critical long-term advisory role—helping the founding team shape strategy, execute, and grow into a high-performing organization.
Marketing: Finding and Nurturing the Right Markets
A strong product means little if it doesn’t reach the right audience. We help founders:
- Identify niche markets and pursue “blue ocean” strategies.
- Create lead generation systems by engaging where prospects actually hang out— podcasts, industry networks, YouTube channels, conferences, blogs, and online communities.
- Design lead-nurturing campaigns such as newsletters that build trust over time.
- Analyze the competitive landscape to answer, “How do we stand out?”
Sales: From First Meetings to Closing Deals
The leap from early traction to sustainable revenue requires a repeatable sales process. SKMurphy supports teams in:
- Developing effective sales presentations and customer-centric decks.
- Designing sales funnels with qualifying questions, gating criteria, and champion identification.
- Coaching founders through negotiation, pricing strategy, and contracts.
- Creating practical sales compensation plans that align incentives with growth.
Partnerships: Expanding Reach Through Alliance
- Partnerships can accelerate growth, but structuring them well is tricky. We guide startups in:
- Understanding different types of partnerships and how to structure them.
- Designing partner compensation models that work long term.
- Supporting joint sales efforts with tailored partnership presentations.
- Negotiating pricing in ways that protect margins and enable scaling.
Content: Fuel for Awareness and Credibility
Content isn’t just marketing—it’s credibility. We help founders:
- Craft compelling talk proposals that win speaking slots.
- Build and refine presentation content that resonates with target audiences.
- Write case studies and press releases that demonstrate traction and impact.
Infrastructure: Building for Scale
Behind every successful business is a solid operational backbone. We assist in:
- Finding and hiring the right co-founders and early employees.
- Developing financial models that inform growth decisions.
- Designing service and operations models that scale with demand.
Technology: Roadmaps and Teams
Technology strategy drives long-term differentiation. SKMurphy supports teams with:
- Writing a realistic product roadmap that balances vision with customer needs.
- Recruiting or contracting the technical talent needed to execute.
- Making informed decisions about which technologies to use or purchase.
A Long-Term Impact
Startups often face a lonely road, where each new stage brings unfamiliar decisions. SKMurphy doesn’t just offer one-off advice—we serve as a long-term advisor, bringing continuity, context, and practical experience to our clients. We help founders avoid costly missteps, seize opportunities earlier, and grow into leaders who can scale both product and organization.
By standing alongside startups for the long run, SKMurphy helps ensure that the spark of an idea matures into a thriving, resilient business.