Beyond Microsoft Office: New Tools for Marketing Productivity @ SDF MktgSig Mon-Oct-9

October 6th, 2006 Sean Murphy

Mark Duncan has put together a great talk on “Beyond Microsoft Office: New Tools for Marketing Productivity” for the next SDForum Marketing SIG, next Monday Oct 9 at DLA Piper Silicon Valley.

“If the only tool you have is a hammer, you tend to see every problem as a nail.”
Abraham Maslow

Mark offers a rich set of examples beyond documents, spreadsheets, and slide decks as the only tools at your disposal. His talk provides a rich overview of new software tools and on-line services for increasing marketing productivity both for teamwork–communication, coordination, and collaboration–and for gathering, organizing, and presenting information.

Whether you are an individual contributor in a small startup or a manager in a large firm, these applications will enable you to accomplish more with less time and effort.

The meeting starts at 6:30 with networking, Mark’s presentation will be from 7-8:15PM. I have had a chance to preview it with him and it looks very good.

Just a brief note on the SDForum Marketing SIG, our promise is “Practical tips and techniques for anticipating, identifying, and satisfying customers needs for emerging technologies profitably.” There is an sdforum_marketingsig  Yahoo Group  that has an archive of the presentations from this year. We are guided by this quote from “Management: Task, Responsibilities, Practices” by Peter Drucker on the importance of marketing:

“Because the purpose of business is to create a customer, the business enterprise has two–and only these two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

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