Mark Duncan has put together a great talk on “Beyond Microsoft Office: New Tools for Marketing Productivity” for the next SDForum Marketing SIG, next Monday Oct 9 at DLA Piper Silicon Valley.
“If the only tool you have is a hammer, you tend to see every problem as a nail.”
Mark offers a rich set of examples beyond documents, spreadsheets, and slide decks as the only tools at your disposal. His talk provides a rich overview of new software tools and on-line services for increasing marketing productivity both for teamwork–communication, coordination, and collaboration–and for gathering, organizing, and presenting information.
Whether you are an individual contributor in a small startup or a manager in a large firm, these applications will enable you to accomplish more with less time and effort.
The meeting starts at 6:30 with networking, Mark’s presentation will be from 7-8:15PM. I have had a chance to preview it with him and it looks very good.
Just a brief note on the SDForum Marketing SIG, our promise is “Practical tips and techniques for anticipating, identifying, and satisfying customers needs for emerging technologies profitably.” We are guided by this quote from “Management: Task, Responsibilities, Practices” by Peter Drucker on the importance of marketing:
“Because the purpose of business is to create a customer, the business enterprise has two–and only these two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
Update Aug-8-2008: Mark’s slides are now available here: