Dorothea Brande wrote “Becoming a Writer” in 1934. The book remains in print today and offers valuable tips for both writers and entrepreneurs.
Archive for February, 2017
Your value hypothesis is your best theory for why customers will pay for your product or service in preference to the status quo or other alternatives available to them. One of the key challenges entrepreneurs face in launching a new offering is understanding the value it offers a target customer in addressing a need or solving a problem. Our February 2017 newsletter explores the challenges of crafting and testing your value hypothesis.