Archive for February, 2017

Newsletter: Crafting and Testing Your Value Hypothesis

Written by Sean Murphy. Posted in skmurphy

Your value hypothesis is your best theory for why customers will pay for your product or service in preference to the status quo or other alternatives available to them. One of the key challenges entrepreneurs face in launching a new offering is understanding the value it offers a target customer in addressing a need or solving a problem. Our February 2017 newsletter explores the challenges of crafting and testing your value hypothesis.

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