I collect quotes for entrepreneurs from a variety of sources and tweet them on @skmurphy about once a day where you can get them hot off the mojo wire. At the end of each month I curate them in a blog post that adds commentary and may contain a longer passage from the same source for context. Please enter your E-mail address if you would like have new blog posts sent to you.
Archive for February, 2017
I hit the publish button on this too early but decided to leave it public and just refine and extend it in the open. This header comment will disappear when the blog is finished.
Dorothea Brande wrote “Becoming a Writer” in 1934. The book remains in print today and offers valuable tips for both writers and entrepreneurs.
Your value hypothesis is your best theory for why customers will pay for your product or service in preference to the status quo or other alternatives available to them. One of the key challenges entrepreneurs face in launching a new offering is understanding the value it offers a target customer in addressing a need or solving a problem. Our February 2017 newsletter explores the challenges of crafting and testing your value hypothesis.